Channel Manager

About Fixated:

Fixated is building the operating infrastructure of the creator economy.Most of this industry runs on deal-making — a brand deal gets brokered, a campaign gets delivered, and the work starts over the next morning. We took the opposite position: services commoditize, infrastructure compounds.

Position Summary:

● Our Manager, Channel Strategy works to handle client relationships and oversee

the day-to-day operations of the department’s client portfolio. This position

supervises YouTube accounts with significant scope, effectively driving cross-

platform strategy, implementing platform best practices, managing content

calendars, and identifying how to reach the right audiences through various

content formats.

Responsibilities

● Manage client relationships while establishing open and effective channels of

communication

● Create YouTube channel management proposals for Channel Strategy clients,

and oversee their implementation

● Run client meetings and deliver presentations as needed

● Work with internal Fixated teams on creative ideation, production, and cross-

platform distribution of original digital content

● Oversee aspects of video content execution across multiple platforms, including

post copy, coordinating with the graphic design team, managing the approvals

process, optimizing scheduling/publishing calendar, community management,

and engagement monitoring

● Reporting analytics for branded YouTube channels, including analysis on

audience growth and demographics, video view performance, advertising

revenue, and ad performance

● Conduct experiments to identify effective new strategies, optimization

opportunities, and tracking ongoing audience trends

What you bring to the role

● Expert in account management and a deep understanding of YouTube

optimization best practices, including on videos, playlists, and the channel

homepage

● Profound experience in reviewing and drawing conclusions from YouTube

analytics

● Previous experience working directly with talent

● Deep understanding of Facebook, TikTok, Instagram, and Twitter best

practices related to audience growth

● Passionate about the YouTube platform, creators, and marketing brands on

social media

● Proficiency in PowerPoint/Google Slides, Photoshop, VidIQ, Monday,

Tubebuddy, Microsoft Excel, Dropbox, and Slack

● Proactive and a self-starter

● Organizational skills

● YouTube certification

Qualifications

● Experience leading client calls and/or presenting performance reports

● Demonstrable knowledge of the YouTube ecosystem (creators, brands,

verticals, trends)

● 5+ years’ experience managing or developing a YouTube channel, including

managing content uploads, audience development, advertising performance,

reporting and analytics

● Experience using data analytics to deliver insights on digital marketing

campaigns or to influence the content ideation process for clients

● Digital audience development experience, building audiences with online

content through social media, digital marketing campaigns, online PR,

publisher syndication, and more

● Experience with 3 rd party analytics tools (Tubular, Comscore, etc.)

● Proficiency in Microsoft Office (Excel and Outlook, specifically)

Fixated is an equal opportunity employer. We're committed to building a team that reflects the diversity of the creators and audiences we serve.