Social Media Specialist

If you've spent the last few years building toward a role where you actually call the shots on social, this is it. You're past the stage of staging assets and chasing approvals. You want to plan the calendar, write the copy, edit the video, run the ads, read the data, and then change tomorrow's plan based on what last week told you.

That's the job.

At Digital Shift, we're hiring a Social Media Specialist to own social end-to-end for a portfolio of home service clients across Canada and the US. You'll plan it, ship it, boost it, measure it, and improve it. No hand-offs that lose meaning along the way. Just clear ownership and the room to do good work.

If you read engagement reports without being asked twice and have strong opinions about why TikTok hooks need to land in the first 1.5 seconds, keep reading.

Why You'll Love Working With Us

• Remote-first and flexible. Work from wherever you do your best work, on a team that cares about output, not screen time.
• Real authority. You'll plan and approve content for your accounts, not push someone else's calendar through the queue.
• Budget to test. Paid social isn't an afterthought here. You'll run real spend on Meta and TikTok and learn what actually moves the needle.
• A career with room to climb. Specialist is a launching pad to senior strategist, paid media lead, or social manager. We build the path with you.
• Smart teammates. Designers, copywriters, SEO leads, and account managers who sweat the details and like working together.

• Own the content engine. Plan, write, shoot, edit, and ship social content for your clients across Facebook, Instagram, TikTok, LinkedIn, and YouTube. Vertical video included.
• Run the calendar. Build a quarterly content plan that reflects seasonality, promotions, local events, and the rhythm of each client's business. Adjust monthly based on what's working.
• Approve the work. Review posts before they go live, catch the off-brand stuff, and hold the bar for quality across every account on your roster.
• Manage the community. Reply, route, and resolve. Comments and DMs aren't a side task here. They're where reputations get built.
• Run paid social. Build, launch, and optimize campaigns in Meta Ads Manager and TikTok Ads Manager. Targeting, creative, budget pacing, and reporting all sit with you.
• Turn data into next steps. Pull the numbers, find the pattern, and tell the team (and the client) what to do differently next week. Engagement rate, CTR, watch time, CPL, all of it.
• Tune for each platform. What works on Instagram doesn't work on LinkedIn. You know the difference and edit accordingly. That includes Reels length, caption style, hashtag use, and posting cadence per channel.
• Optimize the profiles. Google Business Profile, YouTube, Instagram, Facebook, LinkedIn. Bios, links, pinned posts, highlights, the works. Profiles that convert, not just exist.
• Partner with the wider team. Brief designers and copywriters when you need them, loop in SEO when content overlaps, and keep account managers in the loop on what clients are seeing.

• 3 to 5 years running social for brands or agencies, with at least one year owning paid social on Meta or TikTok.
• A portfolio you can walk us through. Vertical video samples, organic posts that performed, and at least one paid campaign with results you can talk through honestly (including what you'd change).
• Strong writing instincts and strong attention to detail. You can pick up a client's voice in a week and write a Facebook caption that doesn't read like one.
• Comfort with the numbers. No stats degree required. You should be able to open a Meta Ads dashboard and know which lever to pull next.
• Hands-on with the tools: Meta Ads Manager, TikTok Ads, a scheduling platform like ContentStudio or SocialBee, and video editing tools like CapCut.
• A point of view. You push back when a client asks for something that won't work, and you bring a better idea when you do.
• Bonus points for home services or local business experience. You'll get up to speed faster.
• Degree or diploma in Communications, Marketing, Business, PR, Journalism, or English. Equivalent hands-on experience works too.

We've been at this since 2007. From the start, we've skipped the agency theatre that wastes everyone's time and built a team that actually cares whether the work performs. We help home service businesses across Canada and the US turn online searchers into paying customers. Plumbers, HVAC techs, electricians, roofers. Real businesses, real customers. Our team is remote, diverse, and built around the idea that good work happens when people have room to do it well.

Join Us

Apply if you're ready to stop coordinating someone else's plan and start running your own.

Send us your resume, a portfolio link, and a quick note on a recent campaign you're proud of (or wish you'd done differently). We read every application.

Take the next step. Help us shape the digital future, one campaign at a time.