Socia Media & Growth Marketing Specialist

Content & Social Media

• Own the day-to-day content calendar across Rootree's social channels, especially LinkedIn and Instagram.

• Coordinate, shoot, and edit our video output — short and long form.

• Create and coordinate photos, videos, graphics, and other content that align with brand guidelines.

• Keep every platform cohesive and on-brand, and tell Rootree's story in a clear, authentic, and compelling way.

Strategy & Planning

• Brainstorm and build content calendars using insights and data, scheduling posts at peak times for maximum

engagement.

• Research industry trends and competitor communication strategies to keep Rootree ahead of the curve.

• Identify opportunities for PR, media coverage, podcasts, events, and partnerships.

• Support company announcements, product launches, and other key communications.

Lead Generation & Funnel Management

• Build and manage the lead funnel that turns social audiences into real leads — landing pages, forms, and

email/nurture sequences.

• Track social and funnel performance (native analytics, GA4, campaign platforms) and use the data to improve what

we do.

• Test and optimize calls-to-action, offers, and campaigns to increase conversion, not just reach.

• Help connect marketing-generated leads into the sales pipeline, following our CRM process.

Collaboration

• Work closely with the Director of Marketing and the broader marketing/communications team.

• Run analytic reports on social performance and share clear, actionable takeaways.

• All other duties as requested.

Who We're looking for

Knowledge

• Solid grasp of social media best practices and how LinkedIn and Instagram content actually performs.

• Understanding of basic lead-generation and funnel concepts: landing pages, calls-to-action, email nurture

sequences.

• Brand storytelling and content strategy fundamentals.

• Awareness of current social media and content trends, and a habit of tracking what's working elsewhere.

Experience

• Proven experience planning and executing a content calendar across multiple social platforms.

• Hands-on experience shooting and editing short-form video (reels/TikTok-style content), at a sustained, highfrequency pace.

• Experience creating on-brand graphics and visual content.

• Preferred: experience running or supporting paid social campaigns (Meta and/or LinkedIn ads).

Technical Ability

• Video editing software — Adobe Premiere Pro preferred (or equivalent professional tool).

• Design software — Adobe Illustrator, Adobe Photoshop, and Canva.

• Social media back-ends and scheduling tools — Meta Business Suite, LinkedIn Campaign Manager, and a scheduling platform (e.g., Later, Hootsuite, Buffer).

• Analytics tools — comfortable working with native platform insights and Google Analytics (GA4) to track and report performance.

• Lead-generation/marketing tools — landing page builders and email marketing platforms (e.g., (e.g., Mailchimp, HubSpot, or similar); comfort following a CRM process to hand off qualified leads