Senior Digital Marketing Specialist

The Senior Digital Marketing Specialist is responsible for supporting the digital marketing needs of the department managers and franchisees. The digital marketing specialist will work across all Best Life Brands companies.

Accountabilities of the Sr. Digital Marketing Specialist position

• Digital marketing partner to franchisees and an expert resource for their digital marketing needs
• Onboarding new franchisees and ongoing training
• Assist with Franchise Development digital marketing strategies and reporting
• Special Projects as needed

Primary Responsibilities of the Sr. Digital Marketing Specialist

• Create new websites with territory, address, lat/long, contact info
• Assist with new owner marketing calls
• Update images and content on website
• Add or update social links on websites
• Participate in new owner training (pre and/or post opening)
• Create new Facebook Stores and Google Business listings
• Social media guidance and troubleshooting
• Answer questions about SEO and vendors services
• Coordinate vendor and franchisee relations
• Pull Google Analytics (GA4) and Looker Studio reports, update KPI reports

Secondary Responsibilities of the Sr. Digital Marketing Specialist

• Participate in and develop ongoing owner training via webinars and calls
• Data analysis; implement and analyze performance metrics for continuous optimization of digital marketing tactics
• Provide internal reports on a regular basis
• Program implementation
• Assist with Franchise Development marketing strategies and reporting
• Conduct market research to identify trends and insights and inform campaigns
• Implement email marketing and social media campaigns
• Stay abreast of digital marketing landscape for brainstorming optimization opportunities

Knowledge and Skill Requirements

The ideal Senior Digital Marketing Specialist candidate will have various prerequisite skills and qualifications, which include, but are not limited to:

• At least 3-5 years of experience in a digital marketing role
• Excellent verbal and written communication skills
• Both creative and analytical skills
• Experience using various social media and web platforms
• Some proficiency with CRM software such as HubSpot or SalesForce and CMS platforms such as WordPress a plus
• Efficient, excellent attention to detail
• Ability to work well as part of a team and autonomously
• Ability to anticipate, plan and meet deadlines
• Strong ability to refine and translate the brand’s tone of voice across various digital channels
• Experience using GA4 and Looker Studio Dashboards to interpret data
• Intermediate technical Skills: Canva, Google and Social Media Analytics, Microsoft Office Suite
• AI Experience a plus

Salary

• $55,000- $65,000 per year
• This annual salary reflects compensation across the U.S. and may vary based on experience, skills, and geographic location.

What We Offer

• Remote First Company
• Collaborative Culture
• Monthly Lunch and Learns
• Generous Paid Time Off
• Volunteer Time Off
• Paid Parental Leave Policy
• 401(k) Matching
• Medical, Dental, Vision
• FSA & HSA Options
• Mental Health Benefits
• Company paid Long-Term Disability
• Professional Development Opportunities

About Us:

Based in Troy, Michigan, Best Life Brands, LLC is a holding company that includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; Blue Moon Estate Sales, the leading estate sale franchise in the U.S., and Boost Home Health Care, dedicated to providing superior in-home nursing, therapy, and home care services; and Next Day Access, provider of accessible living solutions, which together include more than 500 franchise locations across the U.S. and Canada. With a private equity investment from The Riverside Company, Best Life Brands is a platform of award-winning complementary businesses that serve people along the continuum of care.

Best Life Brands, LLC is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other protected characteristic. We celebrate diversity and are committed to creating an inclusive environment for all employees.