ECommerce Manager
Indexed description
- Strategic Vision & Growth:
- Define, set, and execute the strategic direction, vision, and business plan for Karcher's presence on Amazon and other key marketplaces.
- Establish and deliver ambitious sales goals, providing regular, accurate forecast updates to monitor progress against monthly, quarterly, and annual targets.
- Develop and execute comprehensive pricing and promotional strategies that drive top-line growth while strictly adhering to company cross-channel pricing policies.
- Proactively identify and capitalize on new product opportunities and emerging marketplace channels.
- Marketplace Operations & Optimization:
- Oversee and enhance all marketplace activities, including Amazon marketing, product listings, content optimization, and promotional execution.
- Partner with Marketing and Content teams to optimize product listings for maximum visibility and search ranking, leveraging robust keyword research, competitor analysis, and rich media assets.
- Develop an intimate understanding of each product category's top sellers, competitive landscape, and growth opportunities, leveraging this insight to gain a competitive advantage for Karcher products.
- Align closely with the Marketing team to implement effective marketing campaigns within each category, developing business plans with clear growth goals and ROI analysis.
- Logistics & Account Health:
- Oversee and continuously improve logistical operations, including order fulfillment, demand planning, and the seamless integration of marketplace channels into Karcher's day-to-day operations.
- Maintain a healthy account status by diligently tracking and improving all key operational metrics: on-hand inventory, sell-through rates, product reviews, chargebacks, and compliance violations.
- Proactively identify and resolve platform-specific issues, addressing root causes to ensure smooth operations.
- Ensure the accuracy and efficiency of order flow, adapting swiftly to the constant evolution of Amazon and marketplace rules and requirements.
- Relationship Management & Reporting:
- Establish and maintain strong, positive relationships with Amazon and other Marketplace Vendor Managers and Merchants.
- Generate comprehensive ad-hoc reports for upper management and cross-functional teams, providing insightful analysis of marketplace performance.
- Stay up-to-date on best practices and emerging trends within Amazon and the broader e-commerce marketplace landscape.
- Collaborate closely with internal teams, including Marketing, Sales Operations, Forecasting, Planning, Sales, and IT, to achieve overarching channel growth objectives.
- Bachelor’s degree in Merchandising, Marketing, Business, Economics, Communications, or a related field; or 4+ years of directly relevant experience in marketing, sales, or successful management of Amazon and other e-commerce platforms.
- Strong preference for candidates with Amazon Vendor Central (VC) experience; Seller Central experience is a plus.
- Demonstrated success in growing visibility and sales on online marketplaces, ideally with existing brands and products.
- Deep understanding of the strategies required to win and drive significant sales growth across multiple e-commerce platforms simultaneously.
- Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
- Proven high business acumen, showcasing the ability to identify and capitalize on opportunities in a fast-paced online retail environment.
- Exceptional data analysis skills with a proven ability to derive meaningful, actionable insights from complex datasets.
- Ability to work cross-functionally and effectively with diverse teams including E-commerce, Marketing, IT, Sales Operations, and Customer Service.
- Strong project management skills, with a track record as a self-starter accustomed to leading projects with minimal supervision.
- Advanced proficiency in Google Suite applications (Sheets, Docs, Slides).
- Medical, Dental, and Vision plan
- Paid Holidays (11 per year)
- Flexible PTO for exempt employees; generous PTO for non-exempt employees
- HSA, FSA and 401K matching plans
- Paid sick time, as well as short- and long-term disability insurance
Benique Lucero | Talent Acquisition Manager
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