Marketing Manager – Digital Out of Home technology studio

Marketing Manager

Position Title: Marketing Manager

Location: Auckland, New Zealand, hybrid (please don’t apply if you live elsewhere)

Employment Type: Part time

Company Overview

Latch Digital is an independent creative technology company specialising in Dynamic Out-of-Home creative, custom software and campaign infrastructure.

We work agnostically across the entire OOH ecosystem, from media owners and supply-side platforms, to creative and media agencies, and directly with brands.

Headquartered in Auckland, we’re on a mission to become Australasia’s leading dynamic OOH creative agency.

Position Summary

We’re looking for a Marketing Manager to own Latch’s marketing: decide what we do, then do it.

You’ll set the plan, own the budget, and be accountable for the results. That covers our positioning and messaging, our social channels, the Latch website, and the campaigns, events and awards entries that keep us visible in the industry. The work we do is genuinely interesting, so a large part of this role is making sure the right people see it.

You’ll also be the marketing counterpart to our business development function, producing the case studies, collateral and pitch material that help convert the pipeline.

Key Responsibilities

• Own the marketing plan and budget, and decide where the effort goes
• Own Latch’s positioning and messaging across our services, working closely with the Managing Director
• Own the social strategy and produce the content, managing the conversation that follows
• Own the Latch website, including case studies, news, on-page SEO and general upkeep
• Run proactive marketing initiatives: campaigns, EDMs, industry events and awards entries
• Support the sales function with collateral, case studies and pitch material
• Lead our PR and thought-leadership activity, including writing and pitching
• Manage external suppliers where needed: designers, contractors, PR and media
• Work with the creative and development teams to turn campaign work into marketing material
• Set marketing goals, track performance and iteratively improve our marketing

What We’re Looking For

Must have:

• Around 4 to 6 years’ experience in a marketing role, agency-side or in-house
• A track record of building a marketing plan and delivering against it
• Working knowledge of the out-of-home, media or advertising ecosystem, or closely adjacent
• Genuinely good written English and a sharp eye for detail
• Hands-on experience running business social accounts, particularly LinkedIn
• Confidence owning and updating website content through a CMS
• Comfortable owning a budget and justifying the spend

Nice to have:

• Experience marketing a technical or software-enabled service
• Design skills in Canva, Figma or the Adobe suite
• Experience with EDM platforms, analytics tools or awards submissions
• Video and short-form content editing

What You’ll Get

• Full ownership of Latch’s marketing, and real influence over how we’re positioned as we grow
• A tight-knit team with a collaborative culture and low ego
• Some of the most creative campaign work in NZ and Australia to promote
• A front-row seat at the cutting edge of DOOH and dynamic creative

To Apply

Send your application to [email protected], along with a short note (100 words max) on what you'd prioritise in your first three months, plus one specific thing on our website you'd change and why. We’d love to hear from you!