Consumer Marketing & Community Manager (PC/Gaming)

Location: Onsite Preferred - Remote / Hybrid Considered

Travel: Occasional Customer Visits & Conference Attendance

Reports to: Product Marketing Manager

Company Overview

Carbice is redefining thermal management with advanced carbon nanotube technology. Our consumer product, the Carbice Ice Pad, brings a new standard to desktop CPU cooling— delivering reliable, maintenance-free performance that improves consistency over the life of a system. We are building a brand that resonates with PC enthusiasts, gamers, and builders who demand reliable performance.

Role Overview

We are seeking a Consumer Marketing & Community Manager to own and grow our desktop PC channel. This role will work directly with the Product Marketing Manager to execute strategies that drive awareness, adoption, and long-term value from our consumer audience. This is not just a marketing role—you will be responsible for building a community, shaping the voice of the brand, and developing a strong partner ecosystem that accelerates growth.

Key Responsibilities

Community & Channel Ownership

• Own and grow Carbice’s presence within the PC gaming and DIY builder community
• Build and manage relationships with gamers, creators, modders, and enthusiasts
• Monitor customer sentiment, feedback, and demand signals to inform strategy

Content & Education

• Develop educational content that clearly communicates the long-term reliability and consistency advantages of the Ice Pad
• Produce blog posts, guides, and technical content for PC builders and gamers
• Translate complex thermal technology into clear, compelling narratives

Social & Digital Presence

• Build and manage Carbice’s social media channels and online presence
• Develop campaigns that expand reach within gaming and enthusiast communities
• Execute content calendars aligned with product and campaign priorities

Partnerships & Co-Marketing

• Co-own and grow Carbice’s strategic partner ecosystem alongside the Product Marketing Manager
• Nurture and expand relationships across key partner categories: \
• System Integrators: CyberPowerPC, Skytech Gaming, iBUYPOWER
• Cooling Providers & Heatsink Manufacturers: Asetek, Cooler Master, Bitspower
• D2C Channel Partners: TBD
• Influencers: Linus Tech Tips, Gamers Nexus, JayzTwoCents
• Develop and execute co-marketing campaigns, joint activations, and product collaborations
• Create scalable processes for partner onboarding, enablement, and campaign execution
• Identify new partnership opportunities within the gaming and PC ecosystem
  

Podcast & Network Development

• Launch and host a Carbice-branded podcast focused on gaming, PC building, and innovation
• Feature partners, collaborators, and industry voices
• Build a network spanning gamers, influencers, esports organizations, and technical experts

Campaigns & Growth Initiatives

• Design and execute marketing campaigns to grow the Ice Pad product line
• Expand reach through community-led and partner-driven initiatives
• Track performance and optimize campaigns based on data

Customer Experience & Tools

• Monitor and improve the end-to-end customer experience
• Utilize CRM and support platforms (e.g., Zendesk) to track engagement and feedback
• Help build systems that support long-term customer retention and satisfaction

Qualifications

Required

• Experience in gaming, PC building, or enthusiast hardware markets
• Proven track record managing online communities and social channels
• Experience creating content (blog, video, social, or podcast)
• Strong understanding of digital marketing fundamentals
• Excellent written and verbal communication skills
• Experience with CRM and customer support tools (e.g., Zendesk or similar)
• Ability to operate independently and build processes from scratch

Preferred

• Experience launching or hosting a podcast or media channel
• Background working with influencers, esports teams, or creator ecosystems
• Familiarity working with system integrators or hardware OEM partners
• Familiarity with PC hardware, thermals, and performance optimization
• Basic proficiency in website management and light coding (HTML/CSS, CMS platforms)

What Success Looks Like

• A growing, engaged community of PC enthusiasts and gamers
• Strong, productive partnerships across system integrators, cooling providers, and D2C channels
• Clear market understanding of Carbice as a reliable, long-term cooling solution
• Scalable marketing programs that consistently grow the consumer channel

Why Join Carbice

You’ll be building something from the ground up—owning the voice, community, and partnerships behind a category-defining product. If you’re passionate about PC ownership, access to new and exciting technology and know how to turn technical advantages into a movement, this role gives you the platform to do it.

Email [email protected] to find out more about this opportunity.