Audience Development & Strategy Editor (Digital)

DDM Group has an immediate opening for a Audience Development & Strategy Editor to lead growth strategies across our three digital properties: AtlantaBlackStar.com, Finurah.com, and TheShadowLeague.com.

This role sits at the intersection of organic audience growth, content distribution, and strategic partnerships. The ideal candidate is a creative thinker who finds unconventional pathways to expand reach, drive discovery, and cultivate loyalty among our audience at scale.

Core Responsibilities

Distribution & Partnerships

• Identify, develop, and manage syndication and distribution partnerships with platforms, publishers, and media organizations that extend DDM's reach
• Cultivate relationships with emerging and established platforms to secure distribution opportunities across newsletters, video, and editorial content
• Evaluate and negotiate partnerships that drive audience acquisition and brand visibility across DDM's portfolio
• Monitor the competitive landscape and identify where DDM has distribution gaps or untapped opportunities

Audience & Newsletter Growth

• Own and drive subscriber acquisition strategy across the newsletter, Substack, and emerging owned channels
• Lead newsletter audience growth including funnel development, engagement optimization, and monetization in collaboration with ad sales
• Develop audience segmentation strategies that deepen loyalty, increase return visits, and move casual readers toward habitual engagement across all three properties

Social & Community Engagement

• Develop and execute platform-specific strategies across Instagram, YouTube, Facebook, TikTok, Reddit, Threads, and emerging platforms
• Build community on each platform - not just distribute content
• Use data and performance analytics to identify content opportunities, optimize organic reach, and inform editorial strategy
• Oversee content distribution and posting cadence across all platforms in collaboration with editorial and video teams

Reporting & Operations

• Manage budget for platform tools and operational needs in collaboration with the VP
• Track and report on performance metrics across distribution, social, and newsletter channels
• Collaborate with sales, editorial, and external agency partners on audience goals tied to sponsorship and direct deal commitments