Digital & Social Media Manager

attica department stores is currently in search of a Digital & Social Media Manager for our central offices in Athens.

About Attica: Attica is the leading fashion & beauty destination in Greece, a one-stop-shop for designer brands in Athens and Thessaloniki. With the flagship store housed in City Link, an historical building near Syntagma Square in the center of Athens, and two more stores in Maroussi (northern suburbs of Athens), as well as two in Thessaloniki (one at Tsimiski street in the center of the city and one within the Mediterranean Cosmos Shopping Center), attica offers complete sections of women’s, men’s and children’s fashionwear, footwear, beauty and accessories, along with a wide range of excellent, personalized services.

Role Purpose: As a Digital and Social Media Manager, you will play a key role in in managing and enhancing the department store's digital presence across social media platforms and the website, ensuring all content is engaging, up-to-date, and aligned with the brand's positioning.

Key Accountabilities

Social Media Management

• Develop, plan, and execute content strategies across Instagram, Facebook, and TikTok.
• Create and manage content calendar aligned with marketing campaigns, seasonal initiatives and brand objectives.
• Publish, schedule, and optimize social media content across all platforms.
• Ensure all social media channels maintain a consistent premium brand image, tone of voice, and visual identity.
• Manage and regularly update social media profiles, bios, highlights, links, and platform features.
• Monitor audience interactions and engagement across all social platforms.

Content Development

• Collaborate with agencies and professional videographer to produce engaging IG/FB/TIK TOK content.
• Generate ideas for posts, reels, stories, videos, and social-first campaigns.

Trend & Market Monitoring

• Monitor emerging social media trends, platform updates, and best practices.
• Stay informed of consumer behavior, digital marketing innovations, and content trends.
• Conduct regular benchmarking of international competitors and premium department stores.

Reporting

• Track, analyze, and report on key performance indicators including reach, impressions, engagement rate, follower growth, video views, traffic, and conversions.
• Prepare monthly performance reports and present actionable recommendations.
• Develop strategies to increase followers, engagement, brand awareness, and customer acquisition.

Website Content Management

• Maintain and update website content, including banners, landing pages, promotional campaigns, product features, and editorial content.
• Coordinate with e-commerce and marketing teams to ensure website content aligns with current marketing campaigns and brand image.

Skills Required

• Minimum 5 years of previous experience in social media management, digital marketing, or content marketing. Proven track record in content creation and production.
• Strong understanding of Instagram, Facebook, TikTok, and emerging social platforms.
• Up to date with digital, marketing and consumer trends.
• Effective time management and ability to work under pressure.
• Experience in fashion and/or beauty, lifestyle or premium retail is mandatory.
• Collaborative and proactive approach.
• Energy, enthusiasm, team spirit and a positive attitude are mandatory.

What We Offer

• Competitive compensation package.
• Modern and pleasant working environment.
• Induction to company policies, procedures, and culture.
• Structured onboarding program.
• Continuous training and professional development opportunities.
• Exclusive employee discounts at attica department stores.
• Additional privileged discounts at partner businesses (e.g., cafés, pastry shops, wellness services, etc.)
• Participation in well-being events and initiatives.
• Opportunity to actively contribute to the CSR team and internal community projects.

Next Steps

If you are excited about working in a high-growth international environment, with a variety of long-term perspectives, then apply to this job posting! Along with an attractive remuneration package, including fringe benefits, you will also cooperate with motivated & skilled colleagues in an open company culture.