Digital Experience & Content Manager

The Role

As the Digital Experience & Content Manager, you will balance hands-on web management (~70%) with performance analytics and strategy (~30%). Reporting to the Marketing Director, you will optimize end-to-end digital customer journeys, elevate product content quality across B2B/B2C channels, and leverage data insights to maximize audience reach and conversion.

Key Responsibilities:

• Website Management & Journeys: Co-manage the France brand website. Localize European assets, create high-impact local content, and align user journeys with new product launches and commercial activations.
• Performance & Data Analytics: Track and analyze user behaviors via Google Analytics 4 (GA4). Build tailored dashboards and deliver actionable optimizations to improve site performance.
• Acquisition Strategy (SEO, SEA, GEO): Partner with media agencies to refine paid and organic search channels. Stay ahead of emerging Generative Engine Optimization (GEO) trends to drive qualified traffic.
• E-Merchandising & Partner Rich Content: Collaborate with sales teams and Key Account Managers to deploy and maintain accurate, high-quality product content across retailer and distributor platforms.
• CMS & PIM Administration: Oversee day-to-day CMS platform administration and manage backend PIM product databases to ensure seamless data flows and accurate product representations online.

What We Are Looking For

• Experience: 5+ years in a similar digital content, e-merchandising, or website management role within B2B, B2C, or B2B2C environments.
• Technical Mastery: Hands-on experience with CMS administration, Product Information Management (PIM) systems, and backend web structures.
• Analytics Expert: Proven proficiency with GA4, dashboard creation, and customer journey mapping.
• Acquisition & Search: Strong expertise in SEO and SEA management, with curiosity around emerging AI search engines (GEO).
• Cross-Functional Collaborator: Adept at navigating matrix organizations, managing media agency relationships, and cross-collaborating with Product, Trade Marketing, and Sales teams.
• Mindset: Autonomous, detail-oriented, data-curious, and comfortable navigating ambiguity.

What Success Looks Like (First 12 Months)

• Master internal CMS and product database systems to ensure complete data accuracy.
• Build logical, conversion-focused customer journeys for major commercial activations.
• Deliver proactive optimization proposals grounded in GA4 insights.
• Establish strong working relationships with sales teams and key distributor platforms to elevate online partner presence.