Communications Coordinator - Arts and Humanities (Fixed-Term for 3 years)

Position Summary

Applications are welcome from all qualified candidates. In line with UAE regulations, Emirati candidates are encouraged to apply.

New York University Abu Dhabi (NYUAD) seeks to appoint a Communications Coordinator in Arts & Humanities, reporting to Associate Dean of Administration and Planning, Arts and Humanities.

The Communications Coordinator will support in the strategic development and day-to-day execution of the Arts and Humanities Division’s online presence. This role focuses on showcasing the division's academic excellence, faculty research, and artistic performances to a global audience, including prospective students, alumni, and the local UAE community. The Coordinator is responsible for creating, planning, developing, implementing and maintaining a consistent, engaging, and effective social media presence for a company aligned with its brand values.

Key Responsibilities

Strategic Content Creation

• Develop and implement a comprehensive social media strategy that aligns with NYUAD’s branding guidelines. Produce high-quality, multimedia content (short-form videos, photography, and graphics) using tools like Adobe Creative Suite, Canva and other NYUAD supported AI tools to showcase A&H’s faculty and student work. Monitor engagement analytics and produce performance reports. Optimize content for platform-specific formats and audience growth.Coordinate social campaigns for lectures, performances, exhibitions, conferences, and student initiatives

Management of in-person and digital divisional presence

• Serve as the "virtual voice" of the division as well as represent the division in-person at community events. Monitor and respond to comments and inquiries in a timely, professional manner to foster a vibrant online community. Update and maintain divisional webpages in coordination with central Communications. Ensure accurate, timely publication of events, faculty profiles, and program information

Social Media coverage

• Provide social media coverage for division events, including gallery openings, performances, and guest lectures, to drive attendance and engagement

Cross-Departmental Collaboration

• Work closely with the NYUAD External Relations and Communications team to ensure messaging is consistent with the university’s overall mission and global dialogue

Qualifications

Required Education:

• Bachelor's degree in Marketing, Communications, Arts Administration, or a related field

Required Experience

• 3+ years of proven experience managing professional social media accounts, developing content, preferably within higher education or the arts
• Technical Proficiency: Advanced skills in Instagram (Reels), TikTok, LinkedIn, and Facebook, with knowledge of social media management tools
• Soft Skills: Exceptional storytelling and copywriting skills, with the ability to translate complex academic subjects into accessible, engaging content for the general public
• Cultural Competence: Deep understanding of the Middle East media landscape and cultural nuances relevant to Abu Dhabi

Preferred Experience

• 1+ years experience in crisis communication and reputation management
• Fluency in both English and Arabic is highly desirable for reaching local and regional audiences

Additional Information

About NYUAD

NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai, form the backbone of NYU’s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity. This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.