Brand Manager

Bose Brand Manager 3 Hours AgoSaved Hybrid New York, NY, USA 104K-142K Annually Senior level 104K-142K Annually Senior levelAutomotive • eCommerce • Hardware • Music • Retail • Software • WearablesOwns and grows Bose product franchises across their full lifecycle. Defines brand vision, positioning, consumer propositions, product narratives, naming, and go-to-market strategies. Partners with Product, Engineering, Consumer Research, and marketing teams to influence innovation, guide launches, align stakeholders, and ensure consistent activation. Uses consumer, cultural, competitive, and business insights to shape long-term franchise strategy and commercial growth.