Meff Consultant (Vadodara/Gurugram/Mumbai)

Job Description

As a Consultant in the Marketing Effectiveness business unit at NIQ, you will play a key role in helping top global FMCG (and other industries) companies optimize their media investments. You will set up, perform project management and deliver of marketing effectiveness analytical solutions, with a strong focus on Marketing Mix Modeling (MMM) and Matched Market Tests (MMT). This role requires a blend of analytical expertise, problem-solving skills, and an ability to collaborate effectively with clients and cross-functional teams. Your analyses and recommendations will help shape tactical media investment decisions for leading global brands. 

Responsibilities 

• Deliver Media Analytics Solutions - Support the execution and delivery of Marketing Mix Modeling (MMM) and other marketing effectiveness solutions to help answer critical client business questions and optimize future media investments. 

• Collaborate Across Teams - Work closely with internal NIQ teams, media agencies, publishers, and clients to support project delivery, coordinate key inputs, and ensure timely execution of analytical engagements. 

• Translate Data into Insights - Analyze complex datasets and statistical outputs to develop clear, actionable insights. Help communicate methodologies, findings, and recommendations to both technical and non-technical stakeholders. 

• Support Client Relationships - Partner with client stakeholders to understand business challenges, address project-related questions, and contribute to the successful adoption of analytical recommendations. 

• Contribute to Delivery Excellence - Maintain high-quality standards across project deliverables, support process improvement initiatives, and share knowledge and best practices with team members. 

• ustry & Media Experience - 3 to 5 years of experience in Analytics, Consulting, Media, Market Research, Consumer Packaged Goods (CPG), or a related field. 

• Media Analytics & MMM - Hands-on experience in media effectiveness analytics, ideally including Marketing Mix Modeling (MMM), attribution methodologies, or other marketing measurement frameworks. 

• Analytical Acumen - Strong quantitative and problem-solving skills with the ability to apply statistical concepts and critical thinking to solve manufacturer marketing and business challenges. 

• Data Storytelling & Communication - Ability to translate analytical findings into concise business recommendations and effectively communicate insights to diverse audiences. 

• Project Delivery & Collaboration - Experience working within cross-functional teams and managing multiple priorities in a fast-paced environment while ensuring timely and accurate deliverables. 

• Client Focus - Demonstrated ability to build collaborative relationships with clients and internal stakeholders while contributing to positive project outcomes. 

• Continuous Improvement Mindset - Proactive approach to identifying efficiencies, enhancing methodologies, and contributing to a collaborative, high-performing team culture. 

Qualifications

Experience & Expertise 

• Industry & Media Experience - 3 to 5 years of experience in Analytics, Consulting, Media, Market Research, Consumer Packaged Goods (CPG), or a related field. 

• Media Analytics & MMM - Hands-on experience in media effectiveness analytics, ideally including Marketing Mix Modeling (MMM), attribution methodologies, or other marketing measurement frameworks. 

• Analytical Acumen - Strong quantitative and problem-solving skills with the ability to apply statistical concepts and critical thinking to solve manufacturer marketing and business challenges. 

• Data Storytelling & Communication - Ability to translate analytical findings into concise business recommendations and effectively communicate insights to diverse audiences. 

• Project Delivery & Collaboration - Experience working within cross-functional teams and managing multiple priorities in a fast-paced environment while ensuring timely and accurate deliverables. 

• Client Focus - Demonstrated ability to build collaborative relationships with clients and internal stakeholders while contributing to positive project outcomes. 

• Continuous Improvement Mindset - Proactive approach to identifying efficiencies, enhancing methodologies, and contributing to a collaborative, high-performing team culture. 

Qualifications & Education 

• Education: Bachelor’s degree required. 

• Education+: Advanced degree in Analytics, Statistics, Economics, Mathematics, Data Science, Marketing Science, or a related quantitative discipline is a plus. 

• Technical Foundation: Foundational knowledge of marketing research, statistical methods, and data science techniques, with the ability to apply analytical approaches to real-world business challenges. 

Preferred Skills 

• Experience with Marketing Mix Modeling (MMM) and marketing measurement methodologies. 

• Proficiency in analytical tools such as R, SQL, Excel, or similar. 

• Experience working with media, consumer, retail, or marketing datasets. 

• Strong written and verbal communication skills with the ability to present analytical findings effectively. 

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion