Marketing Data & Audiences Lead

Citizens Marketing Data & Audiences Lead YesterdaySaved In-Office or Remote 2 Locations 197K-295K Annually Expert/Leader 197K-295K Annually Expert/LeaderDigital Media • Fintech • Information Technology • Machine Learning • Financial Services • Cybersecurity • AutomationLeads the strategy, roadmap, implementation, and operating model for marketing data, audience management, Customer 360, and CDP capabilities. Builds and manages a high-performing team, partners with marketing, engineering, enterprise data, analytics, risk, and compliance stakeholders, and drives scalable data products, personalization, audience activation, measurement, and measurable business outcomes.Top Skills: Adobe Experience PlatformAudience ManagementCustomer 360Customer Data Platform (Cdp)Data GovernanceIdentity ResolutionMarketing Data ProductsMartech