Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist

Capital One Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist 2 Hours AgoSaved Hybrid New York, NY, USA 132K-151K Annually Mid level 132K-151K Annually Mid levelFintech • Machine Learning • Payments • Software • Financial ServicesDesigns, builds, tests, and optimizes personalized, cross-channel Salesforce Marketing Cloud journeys and email campaigns. Partners with marketing strategy, martech, data, creative, and operations teams to build audiences, develop segmentation and personalization, execute automations, troubleshoot issues, and improve campaign performance. The role also documents technical processes, supports platform integrations, promotes marketing transformation, and translates analytics into actionable journey strategies.Top Skills: AmpscriptAutomation StudioCdpCSSData ExtensionsEmail StudioHightouchHTMLIntelligence ReportsJourney BuilderSalesforce Marketing CloudSQLSsjsWorkfront