Lifecycle Marketing Lead - Growth

WHOOP Lifecycle Marketing Lead - Growth 4 Hours AgoSaved Hybrid Boston, MA, USA 100K-150K Annually Mid level 100K-150K Annually Mid levelFitness • Hardware • Healthtech • Sports • WearablesOwn lifecycle marketing strategy and performance for apparel, accessories, referrals, and promotional campaigns. Develop coordinated email, SMS, and in-app experiences, using member data, segmentation, personalization, and experimentation to drive discovery, cross-sell, repeat purchases, referrals, and growth. Analyze test results, scale effective initiatives, and partner with Growth, Marketing, Creative, Analytics, and Commercial teams.Top Skills: AmplitudeCRMEmailHightouchIn-App MarketingIterableSms