Sr. Manager, Martech Enablement
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Tapestry - Coach and Kate Spade Sr. Manager, Martech Enablement YesterdaySaved Hybrid New York, NY, USA 130K-160K Annually Senior level 130K-160K Annually Senior leveleCommerce • Fashion • Retail • Sales • Wearables • DesignLeads Martech enablement for Coach and Kate Spade marketing teams across North America and Europe. Partners with stakeholders to align Cordial capabilities with business priorities, improve lifecycle marketing, drive platform adoption, and translate needs into requirements and roadmap enhancements. Develops playbooks, training, operating procedures, and activation best practices while standardizing successful approaches across brands and regions. Monitors adoption and feedback to identify continuous improvements and increase marketing effectiveness.Top Skills: BrazeCordialCustomer Data PlatformsMartech Platforms
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