Website Content Specialist

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Position Title

Website Content Specialist

Job Category

Academic Staff

Employment Type

Terminal (Fixed Term)

Job Profile

Marketing Specialist

Job Duties

The Website Content Specialist researches, develops, and maintains written content and visual assets on UW-Stout Polytechnic websites using the Drupal content management systems (CMS). The position supports UW-Stout's strategic marketing initiatives for student recruitment, retention, and industry partnerships through written and image-based content and collaborates with other MarCom team members to improve communication pathways leading to the website, including email communication flows.

• Research academic programs, departments, and university initiatives to develop accurate and engaging website content
• Write, edit, and organize website content that aligns with brand standards, user needs, and evolving search optimization best practices, including SEO and AI-powered search
• Create visually engaging, user-focused webpages using Drupal while maintaining brand consistency
• Collaborate with Marketing & Communications team members on digital marketing initiatives and related content projects.

Key Job Responsibilities

The Website Content Specialist researches, develops, and maintains written content and visual assets on UW-Stout Polytechnic websites using the Drupal content management systems (CMS). The position supports UW-Stout's strategic marketing initiatives for student recruitment, retention, and industry partnerships through written and image-based content and collaborates with other MarCom team members to improve communication pathways leading to the website, including email communication flows.

• Research academic programs, departments, and university initiatives to develop accurate and engaging website content
• Write, edit, and organize website content that aligns with brand standards, user needs, and evolving search optimization best practices, including SEO and AI-powered search
• Create visually engaging, user-focused webpages using Drupal while maintaining brand consistency
• Collaborate with Marketing & Communications team members on digital marketing initiatives and related content projects.

Department

Marketing & Communications leads and implements cross-campus marketing communications, strategies, and research to help drive UW-Stout's enrollment, partnerships, and fundraising initiatives. UW-Stout’s Marketing & Communications Department is committed to creating an inclusive campus community. Candidates who have experience working collaboratively with diverse individuals and/or groups and who can contribute to fostering an inclusive environment are encouraged to identify their experience in these areas.

Compensation

Minimum starting salary of $45,000, commensurate with qualifications and experience.

The University of Wisconsin-Stout Polytechnic does not offer H-1B or other work authorization visa sponsorship for this position. A successful applicant will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment and for maintaining work authorization throughout the employment term. If you have questions regarding this, please contact our Human Resources office, Phone: 715.232.2149.

Required Qualifications

• Bachelor's degree in marketing, communications, or a related degree or five years of related experience
• Exceptional writing and editing skills.
• Experience creating digital content for websites or other online platforms.
• Ability to research unfamiliar topics and create clear, engaging web content.
• Excellent verbal and interpersonal communication skills.
• Comfort working with content management systems (CMS); Drupal preferred
• Strong visual design understanding and working knowledge with Adobe Creative Suite software
• Strong organizational, creative and analytical problem-solving skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to work collaboratively with a variety of stakeholders

Preferred Qualifications

• Familiarity with search engine optimization (SEO) and AI search best practices.
• Knowledge of HTML and CSS
• Familiarity with PHP, jQuery and/or related programming languages
• Experience in a university or higher education environment and/or a large nonprofit organization
• Experience developing and analyzing integrated digital marketing campaigns
• Knowledge of customer relationship management systems (CRM)
• Strong strategic, marketing project management skills

How To Apply

Complete applications received by end of day, Monday, September 7, 2026, are ensured full consideration. Applications submitted after September 7, 2026, may be reviewed at the discretion of the search committee or until position is filled.

To apply, click on the APPLY button or go to: https://www.uwstout.edu/about-us/careers-jobs

Due to system limitations, applicants may upload no more than five (5) attachments. Please combine documents where appropriate.

Required Application Materials

Cover letter (* See below)

Curriculum vitae or resume

One (1) to three (3) marketing-oriented writing sample(s)

Example(s) of website/webpage creation

Contact Information

For questions regarding this position or recruitment, please contact:

Search Chair: Emily Cutler

Email: [email protected]

Required

If you need assistance with the online application process or if you submitted your application prior to uploading all the required application materials, please contact:

Search Coordinator: Cheryl Keyes

Email: [email protected]

Guidelines To Ensure Consideration

• Applicants must complete all required fields and attach all required application materials.
• Within your cover letter address each of the Minimum/Required Qualifications specified for this position. For each required qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement.

It is the policy of UW-Stout Polytechnic to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance, or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodation for a qualified individual's disability.

The Universities of Wisconsin provides an excellent benefits package including participation in the Wisconsin State retirement plan, demonstrating our commitment to the diverse needs of our employees.

• Employee Benefits: https://www.wisconsin.edu/ohrwd/benefits/
• To calculate the estimated value of your total compensation, use the Health & Retirement Contributions Estimator | Employee Benefits (wisconsin.edu)

Employment is contingent upon the final candidate’s completing a criminal background check and being cleared to work by the Human Resources Office. Employment is also contingent upon the final candidate passing reference checks and an essential job function test, as applicable. The reference check process includes asking the final candidates’ professional references questions regarding employee misconduct, sexual violence, and sexual harassment. Reference checks must be conducted at a minimum with three professional references, at least one of which must be a prior supervisor.

Final candidates with previous employment within the Universities of Wisconsin and State of WI agencies will be subject to additional reference checks.

In response to a public records request, the Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in their online application, except that the identity of the successful final candidate will be released. See Wis. Stat. sec. 19.36(7).

UW-Stout Polytechnic is committed to providing safety and security of all members of our community in accordance with the Clery Act. For campus safety information and crime statistics visit: https://www.uwstout.edu/life-stout/police-and-parking/clery-information

UW is an Equal Opportunity Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.