Sr. Paid Social Specialist

GoodRx Sr. Paid Social Specialist YesterdaySaved Remote or Hybrid 2 Locations 72K-154K Annually Senior level 72K-154K Annually Senior levelConsumer Web • Coupons • Healthtech • Social Impact • PharmaceuticalManage and optimize full-funnel paid social campaigns across Meta, Reddit, Pinterest, and TikTok. Responsibilities include campaign setup, targeting, budget pacing, testing, QA, reporting, performance analysis, and optimization. The role partners with Creative, Marketing, Data, and Analytics teams to develop strategies, measure incrementality and attribution, translate campaign results into actionable insights, and identify opportunities to improve customer acquisition, efficiency, and growth.Top Skills: AttributionConversions Api (Capi)ExcelIncrementality TestingMarketing Mix ModelingMetaPinterestRedditServer-To-Server IntegrationsTiktok