B2B Marketing Specialist

CarGurus B2B Marketing Specialist 2 Hours AgoSaved Hybrid Boston, MA, USA 69K-87K Annually Junior 69K-87K Annually JuniorConsumer Web • eCommerce • SoftwareOwn dealer acquisition campaigns across North America from strategy through launch, measurement, and optimization. Develop multi-channel programs across email, web, in-product, paid social, and direct mail; manage segmentation, targeting, testing, analytics, budgets, and reporting. Collaborate with Sales, Product Marketing, Product, and Business Operations to drive revenue. Conduct market research and use performance insights to refine messaging, channel mix, and campaign strategies.Top Skills: Ai AgentsGoogle AnalyticsLookerMarketoOmniSalesforce