Principal Brand Strategist

Remitly Principal Brand Strategist 3 Hours AgoSaved In-Office Seattle, WA, USA 152K-175K Annually Senior level 152K-175K Annually Senior leveleCommerce • Fintech • Payments • Software • Financial ServicesDevelop and implement brand strategy across campaigns, products, channels, and global markets. Create strategic briefs, positioning, messaging, naming frameworks, and voice and tone guidelines. Evaluate agency work, partner with creative, growth, product, research, analytics, and regional teams, and ensure culturally relevant brand execution. Train AI systems on brand standards, develop AI-ready frameworks, and establish guardrails for accurate, compliant content.Top Skills: Ai ToolsCustom GptsNotebooklm