Senior E-CRM & Content Executive

We're looking for a Senior E-CRM & Content Executive to join the Marketing team and play a key role in driving the digital and eCommerce performance of the Citizen Group's portfolio of brands, including Citizen, Bulova, Frederique Constant, and Alpina. This is an exciting opportunity for a digitally focused individual to take ownership of E-CRM communications and digital content, helping to create engaging customer experiences while supporting customer acquisition, retention and loyalty. You'll be responsible for planning and delivering E-CRM campaigns, managing customer communications and optimising activity to maximise engagement and commercial performance. You'll also manage and publish content across our web platforms, ensuring everything is accurate, consistent, on-brand and delivers an excellent customer experience.

What you'll do:

• Develop and implement customer loyalty strategies through targeted digital marketing and personalised customer journeys, including GDPR, consent and preference-management compliance.
• Own and manage the E-CRM and digital content calendar across the Citizen Group brands, ensuring campaigns and website updates are delivered on time.
• Collaborate with Sales, eCommerce, Marketing, Brand, and Design teams to develop E-CRM campaign plans, customer segmentation, and engaging content.
• Build, schedule, test, and deploy email marketing campaigns, monitoring performance to optimise engagement and conversion.
• Analyse campaign performance using key metrics including open rates, click-through rates, conversions, unsubscribe rates, website traffic, and customer engagement.
• Plan, create, and publish website content, including product copy, imagery, banners, landing pages, navigation updates, and data capture forms.
• Ensure all online content remains current, accurate, and aligned with business priorities across multiple brand websites.
• Work closely with Marketing and Brand teams to ensure all digital content aligns with brand guidelines and product messaging.
• Monitor and optimise website customer journeys and consumer flows to enhance user experience and improve conversion rates.
• Analyse customer behaviour, acquisition channels, and purchase trends to identify opportunities for improved targeting and engagement.
• Support the day-to-day operation of eCommerce websites, including content updates and issue resolution

- Skilled in using email marketing tools (Klaviyo) for both E-CRM and customer flows.
- Skilled in website content updates and testing.
- Solid understanding of digital marketing and consumer acquisition and retention programmes.
- 3+ years in a hands-on E-CRM and web role, ideally within retail, luxury or eCommerce.
- Practical experience building campaigns, segments and automated flows in Klaviyo.
- Working knowledge of GA4 and campaign attribution.
- Strong analytical, copywriting and proofreading skills.
- Understanding of E-CRM, GA4 and performance reporting.
- Knowledge of GDPR and email-marketing compliance.
- Knowledge of web platforms, Salesforce & Magento.
- Strong attention to detail across multiple brands.

This role is being managed by our retained HR Consultants, HRCentral Limited. No agents, please.