Senior Business Marketing Lead, North America

Wise Senior Business Marketing Lead, North America An Hour AgoSaved Hybrid Austin, TX, USA 187K-233K Annually Senior level 187K-233K Annually Senior levelFintech • Mobile • Payments • Software • Financial ServicesLead Wise Business marketing growth across the US and Canada. Own regional strategy, execution, budget allocation, GTM development, market insights, acquisition channels, partnerships, and performance outcomes. Partner with global channel, Product, Engineering, Analytics, and Data Science teams to run experiments, optimize CAC/LTV and payback, support sales-assisted and self-serve funnels, and shape product positioning and launches for SMBs and startups.Top Skills: A/B TestingCRMData ScienceGeo-TestingIncrementality TestingMarketing AnalyticsPaid SearchPaid SocialSeo