Local SEO Specialist

Qualifications, Skills and Key Competencies:

Must-Haves:

• 3+ years of local SEO experience
• Proven Local SEO SOPs
• Strategic thinker, not just a task executor
• Experience working with home service accounts
• Ability to build and own 6/12-month strategy plans, not just execute a task list
• Must provide a portfolio or audit sample demonstrating actual client work (Google Business Profile optimization, strategy, citation building, and on-page SEO)
• Full-time exclusive commitment to this role, with no concurrent work for other agencies or clients
• Strong written English for client-facing communication and reporting
• Experience using AI as an additional tool, not their only tool — they need a strong local SEO foundation, using AI to amplify what they already know from experience
• Experience managing 7–10 client campaigns at a time
• Reliable high-speed internet and a backup plan for outages.

Additional competencies: Experience with local SEO tools (BrightLocal, Whitespark, Local Falcon, Ahrefs, etc.), Google Analytics, Google Search Console. Proficient with Google Sheets, Asana-like task management systems, and AI tools like ChatGPT/Claude.

Projects

About Your Company: Local SEO Partners is a U.S.-based boutique agency helping contractors, builders, and home service businesses dominate their local markets through local search, high-converting websites, and smart automation.We're small on purpose — clients work directly with the people doing the work, on month-to-month contracts, which means results have to show up fast.Job Overview: This is a strategy-and-execution role, not a task-taking VA position.You’ll own the strategic foundation of client campaigns — auditing accounts, building 6- and 12-month plans, then executing the local SEO work that moves rankings.You'll report directly to the Lead SEO with no layers in between.

Responsibilities:

• Google Business Profile Audit, Competitor Analysis and Optimization
• Comprehensive website audits covering competitive, on-page, off-page, and technical
• Building 6-month and 12-month SEO strategies tailored to each client and market
• Local citation building, NAP consistency audits, and cleanup
• Local keyword research, competitor analysis, and market research
• On-page optimization: title tags, meta descriptions, headers, content
• Rank monitoring and data-driven optimization recommendations
• Maintaining clear, client-ready tracking and reporting systems
• Support on link building and local content optimization
• Assistance with monthly client reporting

Benefits:

• 7 paid days off per year, plus local public holidays observed
• Weekly, on-time pay in USD
• Potential for bonuses
• Direct access to the Lead SEO — no middle-manager layer
• Growth and expanded responsibility tied to impact, not a review cycle

Nice-to-haves:

• Past experience working with another local SEO agency that focused on home service businesses
• Experience with Google Ads
• Experience with Slack (our main communication platform)
• Experience with schema markup / structured data implementation
• Experience with Ai prompt and system engineering