Marketing Lead - Japanese Markets

Ready to own how Japan discovers the next generation of trading products? Join Centric Technologies and lead our Japanese market growth from the front.

About the role

We are looking for a Marketing Lead for the Japanese market who lives at the intersection of marketing and product. You'll own our Japan marketing end-to-end — strategy, execution, and growth — for our trading products (options and derivatives).

You won't be solo: you'll lead and grow a dedicated marketing team. But you'll set the direction and be accountable for the results. To do that well, you need strong Japanese, a real feel for the Japanese market, and enough understanding of trading products and the business behind them to market them with credibility.

This is a remote role. We can hire in the UK, Europe, Cyprus, or Australia — anywhere except Japan.

What you'll do

• Own Japan marketing: Build, execute, and take full ownership of the marketing plan for Japan — positioning, messaging, channels, budget, and growth targets.

• Lead the team: Lead and grow a dedicated marketing team, setting priorities and standards while staying hands-on yourself.

• Build partner & creator channels: Build and manage relationships with Japanese marketing partners — content creators, streamers, affiliates, and media — and turn them into a reliable, measurable growth channel.

• Bridge product & market: Work closely with Product and Leadership to translate our products into messaging that resonates with Japanese users, and feed market insight back into the roadmap.

• Own market intelligence: Stay ahead of the Japanese trading landscape — competitors, channels, and cultural nuance — and turn it into an edge.

What we're looking for

Must-haves

• Japanese: You speak and write Japanese well enough to operate and build relationships in it. Native fluency isn't required.

• Japanese-market marketing + trading understanding: Real experience marketing to the Japanese market, combined with a solid understanding of trading products and their derivatives (options, CFDs, FX, and the like).

• Product & business sense: You understand how the product works and how the business makes money, and you market accordingly — thinking in CAC, LTV, funnels, and ROI, not just brand.

• Ownership: A track record of building, executing, and owning marketing plans, and leading a team to deliver them.

• AI experience: A proven ability to work with AI tools in marketing.

Nice-to-haves

• Existing relationships with Japanese content creators, streamers, or affiliate networks.

• Experience reaching a 30+ trader demographic.

• Comfort with product and marketing analytics (e.g., PostHog) and data-driven decision-making.

Why Centric Technologies?

• Great compensation: Competitive pay that reflects your expertise and the ownership you'll carry.

• Real ownership: Own an entire market, not a slice of a funnel.

• Gaming & trading culture: Join a team building products at the intersection of gaming and financial markets.

• Direct impact: Your work shapes how an entire country discovers our products.

Interview process

Step 1 — Intro chat with our CEO (30 min)

Step 2 — Marketing & market strategy deep dive (60 min)

Step 3 — Case study: a Japan go-to-market plan for one of our products (45 min)

Step 4 — Offer

How to apply

Email your CV and a short note on a Japanese marketing campaign you're proud of to [email protected].