Performance Marketing Manager — Easy Start Project

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are looking for a PPC Marketing Manager to support the growth of Easy Start, Novakid’s entry-level product designed to widen the acquisition funnel, attract price-sensitive audiences, and convert users into higher-value products over time. This role is focused on fast paid social experimentation, especially in Meta and Google advertising. The ideal candidate is hands-on, data-driven, and comfortable working in a test-and-learn environment where creative speed, campaign monitoring, and quick optimization are essential. Key Responsibilities - Identify and run scalable acquisition channels, regions, offers, creatives and connections. - Launch, manage, and optimize Meta and Google ads campaigns for Easy Start. - Run fast creative testing cycles: define hypotheses, launch tests, analyze results, and iterate quickly. - Monitor campaign performance daily, including spend, CTR, CPC, CPM, CPA/CAC, conversion rate, and lead quality. - Identify winning creatives, audiences, placements, and messages. - Proactive decision making beyond purely operational tasks - make calls on what to launch, change, stop or scale. - Work closely with creative, product, analytics, and activation teams to improve the full paid traffic funnel. - Provide clear performance updates and practical recommendations for next steps. - Support testing of landing pages, quiz flows, offers, and other funnel elements connected to paid campaigns. - Maintain clean campaign structure, naming, tracking, and reporting. Requirements Required Experience - Strong hands-on experience with Meta Ads Manager and Google Ads. - Proven experience managing PPC campaigns, preferably in paid social. - Experience with quick creative testing and rapid campaign iteration. - Strong understanding of paid acquisition metrics and performance optimization. - Ability to make decisions based on early performance signals and campaign data. - Comfortable working with multiple creatives, audiences, and funnel hypotheses at the same time. - Strong communication skills and ability to explain campaign results clearly. Nice to Have - Experience with subscription, education, membership, family, or kids-focused products. - Experience launching or scaling a new product through paid acquisition. - Understanding of full-funnel performance, from first click to lead, purchase, or activation. - Experience working with product and analytics teams on funnel experiments. What we offer: - Fully remote work. - A chance to shape the future of AI-driven education. - A fun, dynamic team that loves building innovative products. - Unlimited holidays – because we trust you to deliver.

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