Executive Director, Head of Media Strategy & Investment

JPMorganChase Executive Director, Head of Media Strategy & Investment An Hour AgoSaved Hybrid New York, NY, USA Expert/Leader Expert/LeaderFinancial ServicesLeads media strategy and investment for wealth management, integrating brand-building and performance marketing across paid channels. Oversees media budgets, measurement, attribution, testing, agency relationships, and marketing efficiency. Partners with analytics, finance, product, legal, and marketing teams to drive awareness, qualified demand, and client acquisition. Evaluates emerging technologies and AI capabilities while translating performance data into recommendations for senior stakeholders. Manages and develops a high-performing media organization.Top Skills: Ai-Enabled Marketing CapabilitiesAttributionCustomer Lifetime Value MeasurementDisplay AdvertisingIncrementality TestingMarketing AnalyticsMedia Mix ModelingPaid SearchProgrammatic AdvertisingSocial MediaStreamingTvVideo Advertising