Senior Director, Lifecycle & Customer Excellence Marketing

ServiceNow Senior Director, Lifecycle & Customer Excellence Marketing 48 Minutes AgoSaved Hybrid Santa Clara, CA, USA 220K-397K Annually Senior level 220K-397K Annually Senior levelArtificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • AutomationLeads lifecycle marketing strategy across onboarding, activation, engagement, retention, expansion, and customer growth. Builds and manages a high-performing team; develops AI-driven personalization, product-led growth, in-product engagement, segmentation, experimentation, content, and marketing technology strategies. Establishes KPI, attribution, governance, and measurement frameworks while partnering with Marketing, Product, Customer Success, Sales, and Operations to drive customer and revenue outcomes.Top Skills: Agentic WorkflowsAIAmplitudeCustomer Data PlatformsIn-Product MessagingMarketing AutomationMixpanelPredictive AnalyticsProduct Telemetry PlatformsReal-Time PersonalizationSegment