Director of Digital Media

Company Description Wellness Works is a health-focused organization founded by Tina O'Connell Hartman in 1976. For the past 50 years, we've been dedicated to assisting individuals and communities improve their overall well-being through accessible programs, resources, education and linking them with people who can lend a hand. We bear witness to people's tough times/traumatic experiences and meet them there. We walk with them through the fire, and provide a safe place to breathe, at last.

The company emphasizes evidence-based practices and innovative approaches to wellness, combining digital tools with personalized support. Wellness Works partners with local organizations, practitioners, and stakeholders to expand the reach and impact of its services. Team members are encouraged to bring creative ideas, collaborate across disciplines, and contribute to a positive, inclusive work culture.

Role Description The Director of Digital Media reports directly to Tina, our founder. This is a contract role responsible for leading the development, execution, and optimization of digital media strategies that advance the Wellness Works brand and wellness initiatives. This hybrid position is based in the Wichita, Kansas Metropolitan Area, with lots of work-from-home flexibility. Day-to-day responsibilities include overseeing media planning and buying, managing digital campaigns, and guiding social media marketing efforts across platforms. The role involves analyzing performance data, refining digital strategies, collaborating with marketing and program teams, and ensuring consistent brand messaging. The Director of Digital Media will also supervise external vendors or creative partners and maintain alignment with organizational goals and budget parameters.

Qualifications: Empathy and Compassion are the most important qualities. We'll figure out the rest. We are transforming a successful 50-year old company and launching it into the 21st Century for today's young people. Everything old is new again. 70 is the new 17.

• Demonstrated expertise in Media Planning and Digital Media to design and manage integrated campaigns.
• Strong skills in Digital Strategy and Marketing to align digital initiatives with organizational objectives.
• Proficiency in Social Media Marketing to grow audience engagement and support brand awareness.
• Experience using analytics and reporting tools to measure performance and optimize digital efforts.
• Proven ability to lead projects, manage budgets, and coordinate cross-functional teams in a hybrid work setting.
• Excellent written and verbal communication skills, with the ability to present insights to stakeholders.
• Background in health, wellness, or related industries is beneficial.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent relevant experience.