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Equahire Linkedin · Posted 24d ago

Marketing Director

Tulsa

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Indexed description

The Opportunity

Work with a rapidly growing residential home services company serving the Tulsa metro. Our client's business runs on repeat customers and referrals, and marketing is a core driver of their growth — not an afterthought. They're looking for a Marketing Director to own the full marketing function: strategy, execution, and results.


This is a hands-on leadership role with real ownership and a direct line to company leadership. You'll set the annual marketing plan and budget, then execute against it — running campaigns yourself, coordinating vendors and creative production, and reporting on what's working. Your work will be measured in booked calls and revenue, not vanity metrics.


What You'll Do

  • Manage ServiceTitan Marketing Pro, including email and SMS drip campaigns for lead nurture, maintenance reminders, and customer reactivation
  • Plan and run paid social and digital marketing campaigns; maintain the company website and Facebook Business Page
  • Coordinate photo and video shoots and oversee content production for use across channels
  • Lead the planning, creative development, and execution of integrated campaigns across digital, social, email, and traditional channels
  • Track and report on KPIs including lead volume, cost per lead, and return on ad spend (ROAS), and adjust campaigns based on performance
  • Lead the annual marketing planning and budgeting process, working with leadership to align spend with growth targets


What We're Looking For

  • 5+ years of marketing experience with increasing responsibility; experience in home services or another local, lead-generation-driven business is strongly preferred
  • Hands-on experience running paid digital campaigns (Meta, Google) and measuring results against cost-per-lead and ROAS targets
  • Working knowledge of ServiceTitan Marketing Pro or a comparable CRM-based marketing automation platform
  • Experience managing creative production — briefing shoots, working with photographers/videographers, and keeping content on brand
  • Strong organizational skills; you can manage multiple campaigns, vendors, and deadlines without dropping details
  • Comfort owning a budget and defending marketing spend with data


Why This Role

  • Ownership: You run the marketing function — no layers between you and the decision-makers
  • Impact you can measure: Direct connection between your campaigns and company revenue
  • Growth: The company is expanding, and this role grows with it
  • Stability: Home services is a resilient, essential industry — people always need their homes working
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