Director, Digital Marketing Technology

The Director of Digital Marketing Technology is responsible for developing, optimizing, and governing the marketing technology ecosystem that supports demand generation, digital customer experience, product marketing, CRM operations, and data-driven decision-making across the organization. This leader will align tools, processes, and integrations to accelerate growth for a multi-brand foodservice and hygiene healthcare portfolio, driving efficiencies that improve marketing performance, sales enablement, and customer engagement.

Location: This role will be located ON-SITE at our corporate office in either Lodi, NJ or Oklahoma City, OK.

Key Responsibilities

Marketing Technology Strategy

• Define and maintain the enterprise marketing technology roadmap aligned to business priorities, digital transformation goals, and brand growth plans.
• Evaluate emerging platforms and tools in areas such as automation, personalization, analytics, content management, and digital advertising.
• Ensure technology scalability across diverse verticals (foodservice, healthcare, hygiene).

• Own the architecture, implementation, and integration of platforms including:
• CRM (e.g., Salesforce)
• Marketing automation (e.g., HubSpot, Marketo, Pardot)
• CMS (e.g., WordPress, Sitecore)
• DAM, PIM, SEO tools, data enrichment platforms, analytics dashboards, and ERP data connections.
• Improve system performance, data quality, workflows, lead management, and reporting insights.
  

• Establish governance protocols around data capture, segmentation, privacy compliance (GDPR, HIPAA considerations), and lifecycle.
• Partner with IT to ensure security standards and reliable system architecture.
• Drive cross-brand data standardization to enable unified reporting.

• Oversee connectivity between marketing systems and CRM-driven sales workflows.
• Automate handoff processes, lead scoring, and intent-based routing.
• Provide visibility into funnel health, conversion metrics, and revenue attribution.

• Support digital product catalog experiences, configurators, content syndication, and sample request flows.
• Drive personalization strategies across web, email, and channel partner ecosystems.
• Enable customer journey mapping and optimization.

• Develop dashboards and reporting frameworks for multi-brand performance tracking.
• Translate data into recommendations for campaign optimization, product focus, and content strategy.
• Partner with Finance and Sales to validate attribution models.

• Collaborate with Brand, Product Marketing, Sales, IT, Customer Success, Ecommerce, and Operations.
• Train marketing teams on platform capabilities, measurement practices, and automation workflows.
• Manage vendor relationships and negotiate platform contracts.

• Bachelor’s degree in marketing, Business, Information Systems, or related field (Master’s preferred).
• 8–12+ years of marketing operations or marketing technology experience, ideally in B2B manufacturing, healthcare, or foodservice industries.
• Proven success implementing martech platforms across distributed business units.
• Deep understanding of:
• Lead lifecycle & scoring
• CRM architecture
• Multi-touch attribution
• Funnel analytics
• Data enrichment and governance
• Experience managing marketing technology budgets and vendor relationships.
• Strong communication skills with the ability to translate technical concepts into business value.
  

• Experience with field sales teams and distributor networks.
• Understanding of healthcare compliance and foodservice regulatory landscapes.
• Familiarity with ERP integrations and product data management workflows.
• Comfort leading change management in evolving organizations.

• Strategic mindset with hands-on technical proficiency.
• Passion for enabling marketers with better tools, data, and insights.
• Curiosity for new platforms and evolving digital customer expectations.
• Ability to influence without authority across matrixed teams.

At CFS-style Organizations, You’ll Have An Opportunity To

• Shape a modern marketing engine within a growing, multi-brand organization.
• Champion digital transformation from strategy to execution.
• Help healthcare and foodservice operators deliver safer, cleaner, more efficient experiences to patients, guests, and staff.
• Work with collaborative teams who value innovation, accountability, and results.

Headquarters located in Oklahoma City, Oklahoma, CFS BRANDS is a market-leading designer, manufacturer and distributor of commercial foodservice, healthcare, and industrial hygiene products.

CFS BRANDS has maintained its industry-leading position and consistent growth with a strong focus on customer support and satisfaction, product variety and availability, and a unique ability to be a “one-stop shop” solution for a wide range of organizations. CFS BRANDS enjoys this competitive market advantage through its extensive network of brands and global manufacturing and distribution facilities.

CFS BRANDS’s core products include dinnerware, drinkware, professional cookware, industrial hygiene products brushes and cleaning tools, dispensing systems, and healthcare meal service equipment. These products are provided through major distributors customers across the country.

CFS BRANDS became a portfolio company of The Jordan Company (“TJC”), a private equity firm, in 2018. More information on CFS BRANDS can be found at www.cfsbrands.com.

CFS Brands is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.