Growth Product Manager

Assistant App

About Us

Assistant App is a mobile app publisher building a portfolio of apps, including flagship products such as Muslim App. We develop and scale AI-powered tools, lifestyle apps, and products that add value to users’ daily lives.

Our apps are part of a growing ecosystem reaching millions of users worldwide.

Why Are We Hiring for This Role? (Honest Answer)

We have a strong development team, but we lack a true owner for growth.

Our apps are growing organically — but there is a big difference between “it is growing” and “we are intentionally growing it.”

Today

• Retention
• Trial conversion
• Lifecycle marketing
• Paywall optimization

are all performing below their potential.

The Goal Of This Role Is Simple

We are looking for someone who owns these metrics and treats them as their responsibility.

What You Will Do (No Buzzwords, Just Reality)

Your Core KPIs Will Be

• MAU
• Retention
• Trial-to-paid conversion
• LTV

Our Goal Is Clear

Grow from ~3M MAU to 10M MAU by 2027

To Achieve This, You Will

• Own ASO and ASA strategy (both organic and paid growth)
• Design the entire user journey from onboarding to retention
• Set up A/B tests, analyze results, and turn insights into action
• Influence and shape the product roadmap with a growth mindset
• Run paywall and monetization experiments to increase LTV across apps
• Work closely with the development team and clearly define what needs to be built

What We Expect From You

We are not looking for someone who only writes strategy documents.

This is not a role where you say: “I prepared the report, now engineering will handle it.”

You Will

• Own outcomes
• Take responsibility end-to-end
• Experiment, learn, and iterate until it works

Why Technical Knowledge Matters

You will not be writing code.

But This Role Does Not Work Unless You Understand

• How Firebase event tracking is implemented
• How to clearly communicate requirements to developers
• How attribution and analytics systems work
• How A/B testing infrastructure operates

What We Are Looking For

• Has successfully grown at least one mobile app with measurable results
• Strong understanding of growth metrics (retention cohorts, funnels, attribution)
• Experience with ASO / ASA
• Hands-on experience with tools like Firebase, Mixpanel, Amplitude, Adapty, etc.
• Strong communication skills in both Turkish and English
• Strong execution mindset (not just strategy)

Minimum 4 Years Of Experience In Relevant Fields

Nice to Have

• Flutter or mobile development background
• Experience optimizing paywalls in consumer apps
• Experience scaling multiple apps simultaneously

What We Offer

• Full growth ownership across a 3-app portfolio
• Direct impact: your work will affect millions of users
• Fast decision-making, low hierarchy
• Remote-friendly working environment
• Real ownership culture — not just a title