Director of E-Commerce (On-Site / Northwest Georgia)

The Opportunity We are a high-volume, domestic manufacturer of home goods and textiles seeking a Director of E-Commerce to architect our next phase of digital growth. Historically reliant on traditional wholesale channels, we are aggressively expanding our digital footprint across Amazon, Wayfair, and Big Box dot-coms. This is a P&L-owning role. You will bridge the gap between our legacy factory floor and high-margin digital channels, managing the transition from a volume-based supplier to a premium, brand-driven retail operator.

The ideal candidate will be responsible for overseeing the full eCommerce ecosystem—from customer acquisition and conversion to retention and overall customer experience. This role requires strong analytical skills, strategic planning capabilities, and the ability to lead cross-functional collaboration across multiple departments.

Key Responsibilities

• Partner with the SVP of Sales to develop and refine the company’s overall eCommerce strategy, including evaluation and execution of our Amazon strategy and architecture.
• Develop and execute the company’s eCommerce business plan, including evaluating, launching, and and scaling distinct digital sub-brands to capture high-margin opportunities without triggering channel conflict with our legacy partners.
• Create and manage the strategic marketing calendar across all digital channels
• Lead the eCommerce team in delivering exceptional online customer experiences across our website and those of our partners.
• Oversee daily eCommerce operations, including site performance, maintenance, and analytics.
• Own the digital P&L. Build the reporting framework to move beyond vanity metrics, focusing executive leadership on Net Channel Profitability and Total Advertising Cost of Sales across Amazon, Wayfair, Home Depot, and Walmart.
• Implement a “test and learn” approach to improve campaign performance, messaging, and targeting.
• Manage the development of marketing content, including campaigns, copywriting, product content, and photography.
• Collaborate cross-functionally with Design, Production, Replenishment Services, Finance, and Warehouse teams.
• 
  
• Review monthly performance reports and provide strategic recommendations.
• If appropriate, partner with our Board and Executive team to source, onboard, and manage a top-tier external marketplace agency. You will direct the strategy for catalog overhauls, A+ content, and defensive advertising, holding the agency strictly accountable to margin targets.

Qualifications

• E-Commerce: 5+ years of e-commerce experience, specifically managing high-SKU catalogs and driving revenue growth.
• Amazon & Marketplace Mastery: Deep, structural understanding of Amazon Seller Central (3P), Brand Registry, FBA/FBM logistics, and ASIN variation rules.
• Big Box Retail Portals: 2+ years of experience navigating the digital ecosystems of major physical retailers (e.g., Home Depot IDM, Walmart Retail Link, Wayfair Partner Home).
• Data-Driven Rigor: Strong analytical mindset with the ability to translate complex portal data into clear, actionable executive insights and business plans.
• On-Site Presence: This is a full-time, in-person role requiring daily cross-functional coordination at our corporate facility.
• Proven track record launching or scaling brands online
• Ability to communicate insights, trends, and strategic recommendations clearly to leadership
• Results-driven with the ability to manage multiple priorities and meet deadlines
• Experience developing business plans and eCommerce growth strategies
• Strong leadership and collaboration skills across departments

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Vision insurance