Brand Director

We welcome foreign professionals already living in China who bring international perspectives, cross-cultural insights, and a passion for the automotive industry.

Key Responsibilities

1.Brand Strategy & Positioning

• Define Jetour’s brand positioning, key messaging and visual identity standards for the Australian market, ensuring authentic local adaptation.
• Develop annual brand communication themes and plans based on deep Australian consumer insights, with a focus on families, outdoor enthusiasts and core target segments.

2.Integrated & Digital Marketing

• Plan and coordinate online and offline marketing activities, including motor shows, test-drive events, social media, website, SEO/SEM, and content marketing.
• Manage local digital channels (Facebook, Instagram, TikTok, Google Ads) and continuously monitor return on investment.
• Collaborate closely with Sales and Network Development teams to convert marketing leads into quality showroom traffic.

3.PR & Media Relations

• Establish and maintain strong relationships with Australian automotive media, lifestyle media and key opinion leaders.
• Lead media drive programmes, press release development, crisis communications and ongoing brand reputation monitoring.
• Represent Jetour at industry events (e.g., FCAI conferences) and environmental/social responsibility initiatives to enhance the brand’s community standing.

Qualifications

• 8+ years of experience in marketing and brand management, including at least 2 years within the Australian automotive or consumer goods industry.
• Deep understanding of Australia’s digital marketing ecosystem, media landscape and consumer behaviour.
• Proven track record of successful new product launches or brand revitalisation campaigns.
• Native-level or business-proficient English, with the ability to draft and polish English-language press releases.