Senior Product Expert

The Senior Product Expert for the Central Hub is a high-impact, strategic role responsible for

driving growth across six key markets: Kazakhstan, Uzbekistan, Moldova, Georgia, Armenia and

Azerbaijan.

This role requires a unique blend of C-level influence, deep technical expertise, and

the ability to manage a hybrid portfolio of both strategic agencies and high-potential direct

clients. The Expert acts as a trusted advisor, aligning Google’s complex product ecosystem with

the overarching business objectives of our most valuable partners.

KEY RESPONSIBILITIES

• Strategic Consulting: Analyze complex datasets from ads accounts and analytical tools (IGAP) to identify trends. Craft sophisticated, full-funnel narratives that align Google solutions with specific client KPIs.
• Business Planning: Develop and execute comprehensive Joint Business Plans (JBPs) for both direct clients and agencies. Ensure Google’s product suite drives core business goals, such as increasing market share or optimizing ROAS.
• Portfolio Management: Take full ownership of a diverse book of high-potential accounts (Direct & Agency), focusing on long-term growth, retention, and partner satisfaction.
• Relationship Building: Act as a strategic lead for C-level executives and Marketing Directors,influencing their digital transformation and long-term marketing budgets.
• Internal Support: Partner closely with internal market teams to drive impact for target acquisitions through account audits, strategic consulting, and co-pitching.

REQUIRED QUALIFICATIONS

• 5–8+ years of hands-on Google Ads experience, with 3+ years owning growth for a product (SaaS, app, or e-commerce), not just agency account management.
• A proven track record of scaling monthly spend from ~$50K to $500K+ while holding or improving CAC/ROAS.
• Experience owning a full-funnel P&L or growth target, rather than just managing campaigns.
• Fluency in Google Ads API/Scripts, GA4, Google Tag Manager, and server-side conversion tracking.
• Expertise with Performance Max, Demand Gen, App Campaigns, and Smart Bidding strategy design.
• Comfort with experimentation frameworks such as A/B, geo-lift, and incrementality testing

MUST-HAVE HARD SKILLS

• Bidding & budget architecture: ROAS/tCPA tuning, portfolio bidding, and budget pacing.
• Conversion measurement: Enhanced Conversions, offline conversion imports, value-based bidding, and CRM/LTV feedback loops.
• Feed & asset optimization: Merchant Center, asset groups, and creative testing at scale.
• Data & analytics: SQL, Looker Studio/BigQuery, cohort and LTV modeling, and attribution (MMM basics are a plus).
• Automation: Google Ads Scripts, API-driven workflows, and Python or Sheets automation.
• Landing page/CRO literacy: Understanding that funnel drop-off isn't always an ads problem.
• Cross-channel context: Understanding how Google interacts with Meta, SEO, and lifecycle marketing.

SOFT SKILLS

• Product mindset: Thinks in terms of user journeys and unit economics, rather than just click metrics.
• Ruthless prioritization: Comfortable stating that a specific test isn't worth running.
• Clear communication: Able to communicate complex data to non-technical stakeholders like founders and finance teams.
• High ownership and bias for action: Does not wait for perfect data to act.
• Intellectual honesty: Reports on failures and incrementality gaps, not just the wins.
• Collaborative: Works well with product, CRO, and data teams.

LANGUAGE

English and Russian.

CULTURAL FIT

• Thrives in ambiguity and fast iteration cycles, and is comfortable being the sole Google Ads owner.
• Treats marketing as a product discipline by building systems, documenting processes, and handing off knowledge.
• Has a low ego and is willing to be challenged by product managers and data analysts.
• Cost-conscious and spends the company's money as if it were their own.
• Motivated by learning and compounding results rather than short-term wins.
• Fits into a data-first, experiment-driven team.