Senior Associate / Associate Manager, Marketing

WeDoGood was started when we realised that under-resourced entities are not able to grow due to lack of guidance and skillset. We are enabling growth by connecting them with skilled individuals who guide them and solve their problems. The skilled individuals come from top institutions and corporates with good experience and skillset.

We focused on not-for-profits and social enterprises for 4 years and worked with over 1200 organisations across 24 states of India. We are right now expanding to youth, trying to provide personalised and skilled mentorship within 4 hours leveraging AI and aim to support 1 crore youth by 2030. We have future plans to expand to small businesses as well.

About The Role

WeDoGood is looking for a marketing generalist who can own and execute marketing across the entire organisation. This covers brand building, content creation, social media channels, lead generation for both NGOs and volunteers, and managing community engagement. You will be the go-to person for all things marketing at WeDoGood — this is a hands-on, execution-heavy role, not a strategy-only position. We don’t run paid ads; growth here is driven by organic content, community building, and smart outreach.

This is an in-person role from our Bangalore office (Jayanagar), with 4 days in-office and 1.5 days work-from-home.

Responsibilities

• Own WeDoGood’s brand presence across all digital channels — website, social media (LinkedIn, Instagram, Twitter), newsletters, and blog
• Drive lead generation for two key audiences: NGOs who need support, and skilled volunteers/mentors who want to contribute
• Create compelling content — social media posts, blog articles, case studies, impact stories, and marketing collateral
• Manage and grow WeDoGood’s online communities — engage volunteers, mentors, and NGO partners through consistent communication and community-building activities
• Design or coordinate the creation of visual assets (social media creatives, presentations, one-pagers) using tools like Canva or Figma
• Support the partnerships team with pitch decks, proposals, and CSR-facing marketing materials
• Track marketing performance metrics (engagement, reach, lead generation, community growth) and optimise based on data
• Build and maintain a content calendar and ensure consistent brand voice across all touchpoints
• Manage external freelancers or interns working on marketing deliverables

• 2–6 years of experience in marketing, content creation, or brand management (startup is a plus)
• Strong writing skills — ability to write clear, engaging copy for different audiences and platforms
• Hands-on experience with social media management, content marketing, and organic growth strategies
• Experience with lead generation through content, community, and outreach (not paid ads)
• Basic design skills — can create social media posts and simple collateral using Canva/Figma
• Community management experience — comfortable engaging with and growing online/offline communities
• Proactive and self-directed — can manage your own priorities and deadlines in a small team
• Willingness to work in a fast-paced, high-output environment (5.5 days, ~50 hours/week)

• Video content creation or editing skills
• SEO and email marketing experience