Global Customer Research Analyst - Digital Media (Apps & Websites)

General Motors Global Customer Research Analyst - Digital Media (Apps & Websites) 2 Hours AgoSaved Hybrid Warren, MI, USA Junior JuniorAutomotive • Big Data • Information Technology • Robotics • Software • Transportation • ManufacturingDesigns and conducts quantitative and qualitative customer research focused on apps, websites, and digital experiences. Develops surveys, usability tests, interviews, and observational guides; analyzes data; and translates findings into actionable recommendations for marketing and business teams. Manages tracking studies, vendors, project logistics, timelines, and invoices while coordinating stakeholders and applying innovative research methods.Top Skills: JavaScriptExcelMicrosoft PowerpointMicrosoft WordMtabQualtricsSpssUsertesting