Brand Content Manager

Content Manager - Digital Healthcare (B2B SaaS / Telehealth)

Remote

About Sciometrix

At Sciometrix, our goal is to deliver the best-ever personalized care with utmost compassion enabling patients to lead healthier and happier lives. Our commitment to innovation in healthcare technology drives us to lead the way in Care Management, Digital Care Coordination, Value-Based Care, and Population Health. We envision a world where advanced technology and human compassion intersect seamlessly to deliver superior patient experiences and outcomes.

Our mission is to enhance the lives of patients by leveraging digital solutions that reduce hospital readmissions, improve health outcomes, and optimize the delivery of healthcare services. At the heart of our philosophy lies the belief that every patient deserves access to the highest quality of care, tailored to their individual needs. We strive to make this vision a reality by pioneering innovative solutions that prioritize patient well-being and provider efficiency. With Sciometrix, the future of healthcare is not just about treating illnesses; it's about empowering patients to live their best lives.

Job Summary

We are seeking a Content Manager to drive high-impact, conversion-focused content across our digital healthcare platform. This role will sit at the intersection of marketing, product, and performance, owning content strategy and execution that directly contributes to pipeline growth, user adoption, and revenue.

The ideal candidate brings strong experience in B2B SaaS or healthcare content marketing, with a deep understanding of performance-driven content, demand generation, and funnel optimization. This role requires a blend of strategic thinking, storytelling, and analytical rigor to translate complex healthcare workflows and digital products into clear, compelling, and conversion-oriented messaging.

What’s in it for you?

🚀 Innovative & Dynamic Team: Join a forward-thinking digital health company where your content directly impacts revenue, product adoption, and patient outcomes. Be part of a fast-paced environment where your work shapes how healthcare solutions are communicated and scaled.

📊 Collaborative, Cross-Functional Environment: Work closely with marketing, product, sales, clinical, and design teams to build high-impact content across the funnel. Your role will connect storytelling with measurable business growth.

🌐 Cutting-Edge Marketing & Content Tools: Leverage advanced tools such as CMS platforms (WordPress, Webflow, HubSpot), SEO tools (SEMrush, Ahrefs), analytics platforms (GA4, GTM), and marketing automation systems to create and optimize content at scale.

❤️ Impactful Role in Healthcare Growth: Create content that not only drives conversions but also improves how patients and providers engage with digital healthcare solutions.

🌍 Global Exposure & Professional Growth: Collaborate with global teams and gain exposure to international healthcare markets, expanding your expertise in digital health and SaaS marketing.

🤝 Commitment to Diversity, Inclusion & Belonging: We are committed to building an inclusive workplace where every team member feels respected, valued, and empowered.

💼 Competitive Compensation & Benefits: Enjoy a competitive salary along with benefits supporting your well-being and work-life balance, including remote work options, health insurance, wellness coverage, paid leaves, and more.

🏆 Creative & Rewarding Work Environment: Be part of a culture that values creativity, experimentation, and measurable impact—where your content drives real business results.

Responsibilities

• Content Strategy & Development

Develop and execute a data-driven content strategy aligned with demand generation and revenue goals

Create High-impact Content Including

Sales decks (PPTs), investor presentations

Pitch materials, proposals, and case studies

Website pages, landing pages, and blogs

Translate complex healthcare workflows and SaaS products into clear, value-driven messaging

• Campaign Content & Performance Marketing

Collaborate with the Campaign Manager on paid media initiatives (LinkedIn, Google, Meta)

Write And Optimize

Ad copy (search, display, and social)

Landing page content

Email nurture sequences

Align content with funnel stages and optimize for CTR, CVR, CPL

• Product & SaaS Content

Develop content for product features, releases, and platform capabilities

Create user-focused content explaining workflows and use cases

Partner With Product Teams To Build

Messaging frameworks

Value propositions and positioning

• Sales Enablement

Create High-conversion Sales Assets Including

One-pagers and solution briefs

Case studies and whitepapers

Competitive comparison decks

Support enterprise sales teams with tailored, persona-specific content

• Funnel Optimization & Experimentation

Contribute to conversion rate optimization (CRO) initiatives

Run A/B Tests Across

Headlines and messaging

Landing page content

CTA variations

Continuously refine messaging based on performance data and insights

• Performance Tracking & Analytics

Analyze Content And Campaign Performance Using Tools Such As

Google Analytics (GA4)

Google Tag Manager (GTM)

HubSpot / Salesforce

Track and optimize key metrics including CTR, CVR, CPL, and CPA

Identify funnel drop-offs and improve user journeys

• SEO & Content Optimization

Develop SEO-optimized content for both long-form and landing pages

Implement on-page SEO best practices (keywords, metadata, internal linking)

Use tools like SEMrush, Ahrefs, and Search Console for optimization

• Marketing Automation & Campaign Support

Work with email marketing and automation tools (HubSpot, Mailchimp, Marketo)

Build and optimize nurture journeys, segmentation, and lead scoring strategies

• Technical & Web Content Support

Work with CMS platforms such as WordPress, Webflow, and HubSpot CMS

Apply basic HTML/CSS knowledge for content structuring and edits

Ensure best practices in UX writing, page speed, and web usability

Requirements

• Bachelor’s degree in Marketing, Communications, Healthcare Management, or a related field.
• 4–8 years of experience in content marketing, preferably in B2B SaaS or healthcare.
• Proven experience in conversion-focused content and performance marketing.
• Strong experience in creating sales content, campaign assets, and product messaging.
• Hands-on experience with tools such as Google Analytics (GA4), GTM, HubSpot/Salesforce, SEMrush/Ahrefs.
• Experience working with CMS platforms (WordPress, Webflow, HubSpot CMS).
• Familiarity with marketing automation platforms and email campaign workflows.
• Basic understanding of HTML5 and CSS3 for content edits.
• Strong understanding of SEO, CRO, and funnel optimization principles.
• Excellent writing, editing, and storytelling skills with the ability to simplify complex healthcare concepts.
• Strong analytical mindset with experience interpreting campaign and funnel performance.
• Ability to manage multiple projects in a fast-paced, cross-functional environment.
• Familiarity with healthcare terminology, patient/provider journeys, and compliance (e.g., HIPAA) is a plus.

Equal Opportunity

Sciometrix is an Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, disability, gender identity, veteran status, and more.

Skills: content management,hubspot,brand content,ad copywriting,ctr,content design,content strategy,a/b testing,landing page content,google analytics,google tag manager,seo,semrush,ahrefs,mailchimp,wordpress,webflow