Assistant Marketing Manager-ORM

Job Description: 📊 Assistant Marketing Manager : ORM – Oyela

We're looking for someone who cares about how a brand is perceived, not just online reputation management as a checklist, but as a genuine growth lever. If you're detail-oriented, proactive about brand sentiment, and comfortable working across platforms, this role is for you.

Designation: Assistant Marketing Manager : Online Reputation Management

Type: Full-Time (WFO)

Experience: 1-2 years in marketing role (fashion or D2C preferred)

Location: Gurgaon, India

👗 About Us

Oyela is a fast-growing D2C fashion brand for the bold, expressive, and unapologetically original. We move

fast, test ideas, and build systems that scale. Your work in ORM directly influences how new customers

perceive us before they ever hit our website, which makes this role more impactful than it might look on paper.

💼 What You’ll Do

● Own end-to-end ORM across all brand touchpoints from seeding to monitoring to response

● Identify and seed positive reviews on Meta Ads to improve ad trust and conversion

● Coordinate positive seeding on Instagram posts to strengthen organic brand perception

● Upload and manage customer reviews on Shopify to maintain a healthy product rating ecosystem

● Upload and manage reviews on Google to build local and search credibility

● Monitor brand mentions and sentiment across platforms and flag anomalies early

● Work with the marketing team to build a steady pipeline of authentic, positive UGC and reviews

● Maintain trackers and reporting on ORM health metrics across channels

🧰 What You Bring

● 1–2 years of experience in ORM, social media, or digital marketing

● Solid understanding of how online reviews and sentiment impact brand trust and conversions

● High attention to detail and ability to manage repetitive execution without dropping quality

● Proactive mindset with the ability to flag issues before they escalate

🚀 What You’ll Get

● Direct visibility into how brand perception drives D2C growth

● Real ownership of a function that cuts across performance, social, and retention

● A fast-moving environment where your consistency and initiative will be noticed

● Opportunity to grow into broader brand or community management roles

● Competitive pay with clear growth potential

Let’s build something bold. 🙌🏻