Senior Web Analyst (GTM/Tealium)

We are seeking a Senior Web Analyst to join our Web Tracking & Insights team, focusing on the implementation, maintenance, and optimization of website and app tracking solutions using tag management systems, with a primary emphasis on Google Tag Manager and supplementary experience with Tealium. This role centers on tracking implementation, data collection, and analytics enablement rather than frontend web development.

Kindly note that this role supports remote work, but only from within Ukraine.

Responsibilities

• Implement and configure tracking tags, triggers, and variables within Google Tag Manager and Tealium IQ
• Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings
• Test, validate, and troubleshoot tracking implementations in collaboration with web development teams
• Integrate and maintain marketing pixels, including Meta, Google Ads, Bing, and Floodlight, via tag management systems
• Coordinate testing of marketing pixel implementations with media agencies
• Document tracking setups and maintain clear implementation guidelines

Requirements

• 3+ years of hands-on experience with Google Tag Manager and/or Tealium IQ
• Strong working knowledge of Google Analytics 4 (GA4)
• Proficiency in JavaScript for tag customization and debugging
• Solid understanding of HTML and CSS to interpret page structure and debug tracking issues
• Understanding of dataLayer design and event-driven data tracking
• Upper-Intermediate English language proficiency (B2+)

Nice to have

• Understanding of digital marketing technologies and consent management

We offer

• With us you can:
• Work on a flexible schedule remotely or from any of our comfortable offices or coworking spaces in Ukraine
• Receive the necessary equipment to perform your work tasks
• Change projects and technology stacks within EPAM
• Gain experience in various business domains (Insurance, E-commerce, Healthcare, Finance, Travelling, Media, Artificial Intelligence, and more)
• Relocation opportunities may be available for eligible candidates, depending on the role and openings at other EPAM locations
• Participate in volunteer, charity programs and communities (both technical and interest-based)
• We focus on your professional growth:
• You can plan your individual career path together with your manager
• Receive regular feedback from colleagues
• Improve your English for free with certified teachers (Speaking Clubs, client interview preparation courses, etc.)
• Get the opportunity to undergo free training and certification in AWS, GCP, or Azure Clouds
• Use the internal E-learn training program (18,200+ specialized training and mentoring programs)
• Access corporate accounts on LinkedIn Learning, Get Abstract and other partner resources
• Study at EPAM Solution Architecture School with the instructors who are practicing architects
• Develop as a leader, join Delivery Management, Resource Management, Leadership Essentials school and more
• Participate in internal communities (500+ meetups, technical discussions, brainstorming sessions, online events and conferences annually)
• What we offer:
• Vacation and sick leave (including a sick leave without a medical certificate)
• A wide range of Voluntary Medical Insurance programs providing both medical treatment and various preventive options (including sports activities)
• Medical insurance for family members at corporate rates
• Company support during significant life events (childbirth or adoption, marriage, etc.)
• Support for psychological comfort: discounts on services from mental health specialists or coaches, thematic training
• E-kids program - a free programming language training program for EPAMers' children
  

Kindly be advised that the set of benefits, including learning, certification, and other opportunities, may vary depending on the role you apply for. Our recruiter will be able to share more details about the specific opportunity during your general interview.

EPAM strives to provide its global team of over 62,350 professionals in more than 55 countries with opportunities for professional growth from day one of collaboration. Our colleagues are the source of EPAM's success, so we value cooperation, strive to always understand our clients' business and aim for the highest quality standards. No matter where you are, you will join a dedicated, diverse community that will help you realize your potential to the fullest.