SAAS Sales Manager, AdTech
Indexed description
Sales Manager, AdTech SaaS (Automotive Dealer Group & Agency Vertical)
About the Role
We're looking for a driven, quota-carrying Sales Manager to sell our proprietary adtech platform to automotive dealer groups and marketing agencies. You'll own the full sales cycle — from qualified pipeline to close — selling a platform that powers digital advertising performance for some of the most competitive verticals in marketing.
This is a high-leverage seat: you'll be selling a product that both agencies and their automotive clients rely on daily, which means your buyers already understand the value of automation, data, and ad performance. You won't be starting from zero on education — you'll be starting from a warm, sophisticated audience.
What You'll Do
- Own a full-cycle sales process: prospecting, discovery, demo, proposal, negotiation, and close
- Prioritize mid to enterprise sales, while leveraging two additional sales-hybrid roles to manage the smaller stuff
- Sell into two distinct buyer types — automotive dealer groups (in-house marketing/GM decision-makers) and marketing agencies (agency owners, VPs of marketing/media) — and adapt pitch and positioning accordingly
- Build and manage a pipeline through outbound prospecting, inbound leads, referrals, and channel partnerships
- Manage two other sales-hybrid roles who currently sell smaller-sized accounts
- Run product demos that translate platform capabilities (ad automation, inventory-based targeting, cross-channel management, reporting) into concrete ROI for the buyer
- Negotiate pricing and contract terms in line with company guidelines
- Maintain accurate, up-to-date pipeline and forecasting in CRM
- Collaborate with Marketing on lead quality feedback and campaign messaging
- Work with Client Success/Onboarding to ensure smooth handoff and early customer wins
- Stay current on automotive retail trends, digital ad platform changes (Google, Meta, TikTok, etc.), and competitor positioning
What We're Looking For
- 3+ years of closing experience in SaaS sales, adtech, or martech — automotive industry experience is a requirement
- Proven track record hitting or exceeding quota in a full-cycle sales role
- Comfort selling to both single-decision-maker buyers (dealer principals/GMs) and more complex, multi-stakeholder buyers (agencies)
- Strong discovery skills — able to diagnose a prospect's marketing/media pain points and map them to platform value
- Confident running technical/product demos without hand-holding from Sales Engineering
- Excellent written and verbal communication; comfortable presenting to executives and mid-level staff
- Self-starter who's effective in a fast-moving, still-scaling environment
- Able to hit the ground running with an already active book of business to tap into
Nice to Have
- Familiarity with digital ad platforms (Google Ads, Meta Ads Manager, programmatic/DSPs)
- Experience selling a platform used by both an agency and its end client (channel/co-sell dynamics)
Compensation and Benefits
- Base salary + uncapped commission
- Health/dental/vision, 401k with matching, Unlimited PTO
- Remote
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