Sr Specialist Marketing Campaign Operations

Job Title: Senior Specialist, Marketing Campaign Operations

Location: Ultralag, Heredia - Hybrid

Experience: 5–7 years of experience in Marketing Operations, with B2B tech industry experience required

Summary:

The Senior Specialist, Marketing Campaign Operations will play a key role in driving operational excellence across Pure Storage's demand generation engine. This role owns the end-to-end execution of email campaigns and audience programs, leveraging a modern MarTech stack that includes Marketo, SFDC, Knak, Hightouch, Workato, and Asana.

This role reports to the Senior Marketing Campaign Operations Manager and supports AMS marketing campaign execution.

Roles and Responsibilities:

• Build and execute batch emails, multi-touch email nurture programs, smart campaigns, and promotional campaigns in Marketo
• Build and manage audience segments, targeted list logic, and smart list builds using Marketo and Hightouch
• Develop campaign infrastructure in Marketo including landing pages, program templates, workflows, and program hierarchies
• Create and QA email assets in Knak, ensuring brand, technical, and deliverability standards are met
• Implement A/B tests across subject lines, content, and audience segments to maximize engagement and conversion
• Analyze campaign performance and deliver actionable recommendations to improve open rates, CTR, and pipeline impact
• Manage project intake, timelines, and delivery tracking in Asana
• Document processes, establish governance standards, and drive consistency across marketing requestors
• Troubleshoot campaign execution issues, automation failures, and data integrity problems across the MarTech stack

Desired Skills:

• 5–7 years of experience in Marketing Operations, with B2B tech industry experience required
• Hands-on Marketo expertise required; Marketo certification strongly preferred
• Experience with SFDC or a comparable CRM platform
• Experience with Hightouch or similar CDP/audience activation tools preferred
• Familiarity with email creation tools such as Knak
• Experience with Asana or similar project management platforms
• Working knowledge of HTML for email template QA and minor edits
• Strong analytical skills with the ability to translate performance data into actionable insights
• Excellent communication and stakeholder management skills, with the ability to manage multiple projects simultaneously
• Collaborative team player with a growth mindset and high attention to detail