Digital Marketing Manager
Indexed description
Join a Growing Industry. Shape Digital Experiences That Help Families Find The Right Care.
At Legend Senior Living, we're redefining how families discover senior living through website optimization, AI search, marketing technology, analytics, and innovative digital experiences that strengthen our brand and drive qualified demand.
As we continue to grow across eight states, you'll play a key role in executing digital strategies, optimizing performance, and identifying new opportunities that help families connect with communities where their loved ones can thrive.
If you're passionate about digital marketing, technology, analytics, and creating exceptional customer experiences, we'd love to meet you.
General Description
The Digital Marketing Manager leads the execution and optimization of Legend Senior Living's digital marketing programs across a growing portfolio of communities. Reporting to the Vice President of Marketing & Brand Strategy, this role manages website performance, SEO, paid media, marketing automation, analytics, and digital customer experience.
Working closely with Marketing Managers, Sales, Operations, and agency partners, you'll transform integrated marketing strategies into high-performing digital campaigns that strengthen brand awareness, generate qualified demand, and improve marketing performance.
Key Responsibilities
Digital Strategy
- Execute and optimize digital marketing strategies that support occupancy, lead generation, and brand awareness.
- Partner with Marketing Managers to develop digital campaigns aligned with business objectives.
- Analyze performance and recommend data-driven improvements.
- Stay current on digital trends, AI, and emerging technologies.
- Manage website performance, content updates, and user experience.
- Lead SEO, local search, technical SEO, and conversion rate optimization.
- Support AI-powered search optimization and website enhancements.
- Monitor Core Web Vitals and overall website health.
- Manage paid search, paid social, display advertising, and agency performance.
- Administer HubSpot Marketing Hub, including workflows, email campaigns, forms, and automation.
- Partner with Sales and Operations to improve CRM utilization and lead routing.
- Monitor performance across GA4, HubSpot, Google Ads, Meta, and CRM reporting.
- Build reports and translate data into actionable recommendations.
- Identify opportunities to improve campaign performance, conversion, and lead quality.
- Supervise and mentor the Digital Marketing Coordinator.
- Manage agency and technology partner relationships.
- Provide digital marketing guidance to Sales, Operations, and community teams.
- Support integrated marketing initiatives across the organization.
- Bachelor's degree in Marketing, Communications, Business, or a related field required.
- 5+ years of experience in digital marketing, growth marketing, or demand generation.
- Experience working with agencies and cross-functional teams.
- Experience managing multi-channel digital marketing programs that deliver measurable business results.
- Ability to work primarily in office in Wichita, KS (no remote candidates will be considered).
- Ability to travel occasionally.
- HubSpot Marketing Hub
- Google Analytics 4 (GA4)
- Google Ads and Meta Ads Manager
- WordPress or similar CMS
- SEO and local search optimization
- Email marketing and automation platforms
- Project management tools (Asana, Monday.com, or similar)
- Strong analytical and problem-solving skills.
- Experience improving website performance and digital campaigns.
- Excellent project management and communication skills.
- A collaborative mindset, curiosity, and passion for continuous learning.
- A desire to use marketing to create meaningful experience for older adults and their families.
Create a free Caio profile to unlock more results and save your role and location preferences.
Unlock free search