Advanced Marketing Analytics Manager - Hybrid

We are hiring Advanced Commercial Analytics Manager - Hybrid.

Please let me know if you are interested or anyone who might be interested.

Client: Major Pharmaceutical Client

Position: Advanced Marketing Analytics Manager - Hybrid

Duration: 12+ months on W2

Location: Plymouth Meeting, PA 19462

Pay Rate: $50.00-$64.00/ Hr on W2

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Job Description

Position Summary

Seeking an experienced Advanced Analytics Manager to support a U.S. commercial business unit by delivering data-driven insights that optimize marketing strategy, promotional investments, and field execution. The ideal candidate has deep experience in pharmaceutical commercial analytics, including HCP targeting, segmentation, claims analytics, predictive modeling, and marketing effectiveness measurement.

Key Responsibilities

• Conduct deep-dive analyses using medical and pharmacy claims, CRM, promotional activity, and other healthcare datasets.
• Develop insights on prescriber behavior, patient access, and channel performance to support marketing and sales strategy.
• Design and execute promotional effectiveness studies using:
• A/B testing
• Test vs. Control
• Difference-in-Differences (DiD)
• Matched cohort analysis
• ROI and channel attribution
• Build predictive models for:
• HCP targeting
• Segmentation
• Call optimization
• Field force optimization
• Develop and maintain Marketing Mix Models (MMM) to optimize promotional spend.
• Measure effectiveness of field force initiatives, sampling strategies, and targeting lists.
• Partner with Marketing, Sales, Operations, Business Technology, and external agencies on complex analytical projects.
• Present analytical findings and strategic recommendations to senior leadership.
• Lead or support quarterly business reviews and annual brand planning.

Required Qualifications

• Bachelor’s degree in Analytics, Statistics, Economics, Mathematics, or related field.
• 5+ years of experience in pharmaceutical, biotech, healthcare, or commercial analytics.
• Strong experience with:
• HCP targeting and segmentation
• Healthcare claims analytics
• Predictive analytics
• Marketing Mix Modeling (MMM)
• Experimental design (A/B testing, DiD, matched cohorts)
• Advanced proficiency in SQL and Python or R.
• Experience working with IQVIA, Symphony, or similar healthcare datasets.
• Strong communication skills with the ability to translate complex analyses into business recommendations.

Preferred Experience

• Pharmaceutical commercial analytics
• Promotional effectiveness measurement
• Field force optimization
• Brand performance analytics
• Patient and HCP media analytics
• Executive-level presentation and stakeholder management

Regards,

Vishnu Das Natesan

[email protected]