Lead, Lifecycle Marketing Automation
Indexed description
WHOOP Lead, Lifecycle Marketing Automation YesterdaySaved Hybrid Boston, MA, USA 100K-150K Annually Senior level 100K-150K Annually Senior levelFitness • Hardware • Healthtech • Sports • WearablesBuild and operate scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, segmentation, journey orchestration, templates, dynamic content, integrations, APIs, SQL validation, and quality assurance across Hightouch and Iterable. Develop automation and AI-enabled workflows, establish technical standards, troubleshoot systems, and collaborate with Marketing, Product, Engineering, Data, and Creative teams.Top Skills: APIsCSSGenerative AiHandlebarsHightouchHTMLIterableJSONLiquidSQLWebhooks
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