Marketing Manager, Programmatic Media and Affiliates

Lowe’s Marketing Manager, Programmatic Media and Affiliates YesterdaySaved Hybrid Mooresville, NC, USA Senior level Senior levelConsumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App developmentLeads enterprise programmatic display, online video, and affiliate marketing strategy across eCommerce and in-store channels. Owns media planning, buying, audience activation, optimization, measurement, experimentation, affiliate partnerships, and agency management. Partners cross-functionally to improve customer acquisition, revenue, profitability, and media effectiveness. Manages and develops paid media teams while evaluating emerging platforms, data partnerships, automation, and AI capabilities.Top Skills: Affiliate Marketing PlatformsAIContextual TargetingEpsilonFirst-Party DataGoogle Display & Video 360 (Dv360)Online Video AdvertisingPrivate Marketplace DealsProgrammatic Display AdvertisingThe Trade Desk