Director of Sales & Marketing

Our client is a custom electrical control and display solutions manufacturer with more than 50 years of industry experience. They design, engineer, manufacture, and test customized control panels, display systems, electronic interfaces, and enclosures for industries including building automation, data centers, fire and smoke control, security, oil and gas, and industrial applications. Their in-house engineering and manufacturing capabilities allow them to provide end-to-end solutions tailored to each customer's needs.

Location: Eau Claire, WI

Job Description:

Our client is seeking a Director of Sales & Marketing to lead the commercial strategy and revenue growth initiatives for the company, while helping establish the commercial foundation for future acquisitions. Reporting directly to the President, this leader will serve as a member of the leadership team and partner closely with Engineering, Operations, Customer Success, and Marketing to expand market presence, diversify revenue, strengthen strategic customer relationships, and support the company's long-term growth strategy.

Responsibilities:

• Lead the execution and validation of our client’s long-term market diversification and commercial growth strategy.
• Evaluate adjacent industries, acquisition opportunities, emerging markets, strategic partnerships, and new revenue opportunities to support sustainable growth.
• Partner directly with the President and leadership team to evaluate and execute strategic growth initiatives, including potential acquisitions.
• Lead commercial growth strategy, including pipeline health, forecasting, revenue growth, and expansion into adjacent markets.
• Build and maintain executive relationships with strategic customers, OEMs, channel partners, and key industry stakeholders.
• Provide market intelligence, competitive insights, and strategic recommendations while partnering with leadership on marketing, brand positioning, and commercial initiatives.
• Develop scalable business development processes and mentor the Internal Sales Manager while collaborating across engineering, operations, marketing, sales, and customer-facing teams to drive growth.

Compensation & benefits:

• Base Salary: $150K-225k depending on experience
• Variable Compensation: $50K+ (annual revenue achievement with accelerators for exceeding goals)
• Projected Year One On-Target Earnings: $200K - $275k
• Profit Sharing
• 401k – 3% safe harbor contribution
• up to 15% total company (typically 12-14% annually)
• Health, vision, dental
• Life Insurance
• Company paid holidays
• Vacation
• Relocation Assistance Available