Senior Sales Manager

About the Company

Graphy SMA US is seeking a dynamic and results-driven Director / Sr. Sales Manager with extensive experience in the orthodontic industry, specifically aligner sales, to lead commercial growth, education, and technology adoption across the United States. This role will serve as a strategic partner to orthodontists, distributors, schools, and universities, expanding market penetration, driving revenue growth, while positioning Graphy’s innovative aligner technology solutions as a market leader.

About the Role

The ideal candidate combines proven orthodontic industry expertise with strong sales and business development capabilities, clinical credibility, and a passion for new and emerging orthodontic technologies.

Responsibilities

• Develop and execute strategic sales plans to achieve revenue and market share objectives.
• Lead the commercialization and adoption of Graphy’s aligner technologies throughout the U.S. market.
• Build and maintain strong relationships with orthodontists, key opinion leaders (KOLs), orthodontic service organizations (OSOs), and industry partners.
• Identify, develop, and execute new business opportunities, strategic partnerships, and distribution channels.
• Deliver product demonstrations, clinical presentations, and technology training programs for doctors, customers, and strategic business partners.
• Collaborate with marketing to develop educational programs, customer events, trade show strategies, and product launch initiatives.
• Monitor industry trends, competitive activity, and market dynamics to inform business strategy.
• Partner with clinical and technical teams to ensure successful customer onboarding, implementation, and ongoing support.
• Provide accurate sales forecasting, pipeline management, and performance reporting to executive leadership.
• Support pricing strategy, contract negotiations, and customer retention initiatives.
• Represent Graphy at industry conferences, trade shows, and professional meetings.
• Recruit, develop, mentor, and support sales and business team members as the organization grows.
• Provide leadership across commercial initiatives to align sales teams, drive accountability, and support business growth.
• Support ongoing development through coaching, continuous learning, and process improvement initiatives.

Qualifications

• Required: 7–10 years of preferred experience within the orthodontic or clear aligner industry.
• Proven track record of achieving and exceeding sales targets in an orthodontic, medical device, or technology environment.
• Experience working directly with orthodontists and dental specialists.
• Strong understanding of digital orthodontics, aligner therapy, and emerging dental technologies.
• Experience presenting to clinicians, executive leadership teams, and large professional audiences.

Required Skills

• Sales Leadership
• Strategic account management
• Business development and territory expansion
• Consultative selling and solution-based sales
• Revenue growth and pipeline management
• Orthodontic Industry Expertise
• Clear aligner treatment workflows
• Orthodontic practice operations
• Digital dentistry technologies
• Clinical education and customer training
• Technology & Innovation
• Digital treatment planning
• 3D printing and orthodontic manufacturing technologies
• Software and workflow integration
• Product adoption and change management

Preferred Skills

• Bachelor’s degree in Business, Marketing, Life Sciences, or a related field.
• Experience with clear aligner systems, orthodontic appliances, or digital dentistry platforms.
• Established network within the orthodontic community.
• Experience launching new products or technologies in the U.S. market.

Equal Opportunity Statement

Graphy SMA US is an equal opportunity employer. We welcome applicants from all backgrounds and are dedicated to creating an environment where every employee can thrive and contribute to our mission of advancing orthodontic innovation.