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PLACE Linkedin · Posted 17d ago

VP of Sales

Bellingham, Washington, United States

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About Brivity

Brivity is a SaaS platform for real estate professionals and teams, offering an all-in-one CRM, lead generation, and transaction management solution. Brivity's ecosystem includes an integrated suite — PLACE Leads, Brivity VA, Remine, Landvoice, AreaPro, BrandCo, Inked, and Brivity Recruiter. The VP of Sales owns revenue across this entire portfolio.

About The Role

We're looking for a VP of Sales who is both a strategic leader and an active, in-the-field seller — a true player-coach. This role owns go-to-market strategy and revenue across the full integrated suite, builds a consultative, needs-first selling motion, and develops the sales leadership bench below them.

What You'll Do

Go-to-Market & Customer Ownership

  • Own go-to-market strategy across the full integrated suite — one coherent path to market regardless of which product a customer enters through.
  • Own the customer holistically across the funnel: a single 360-degree relationship, not a series of separate product pitches.
  • Build and drive a consultative selling model that diagnoses customer needs first, then maps the right products and services to fit.

Sales & Closing

  • Personally influence the close of all deals, assisting with large opportunities.
  • Lead by example on discovery, demos, negotiation, and close.
  • Jump into team deals as needed on objections, pricing, and complex multi-product cycles.

Team & Leadership

  • Recruit, hire, and coach a high-performing sales org; build the leadership bench below this role by developing managers and directors, not just reps.
  • Design cross-sell/upsell motions across the suite; build comp plans, quotas, and territory/segment structures aligned to company goals.
  • Run pipeline reviews, forecasting, and coaching cadences.

Revenue & Forecasting

  • Own forecasting, pipeline reporting, and revenue visibility across the whole portfolio — one source of truth for the CRO and executive team.
  • Deliver against ARR/bookings targets across new business, cross-sell, and expansion.

Cross-Functional Partnership

  • Partner with Marketing on pipeline generation and conversion; with Customer Success on handoffs, NRR, and churn.
  • Own the sales tech stack to maximize rep productivity.
  • Feed competitive intel and customer feedback to Product and Marketing leadership.

What We're Looking For

  • 8+ years in SaaS sales, including 3–5+ years in senior sales leadership managing managers — while still actively selling and closing.
  • Proven player-coach track record: personal quota/closing alongside team leadership.
  • Experience building and scaling teams in a subscription/recurring-revenue business, ideally with a multi-product ecosystem (bundling, cross-sell, upsell).
  • Deep fluency with SaaS metrics: CAC, LTV, win rates, sales cycle, pipeline coverage, NRR/GRR.
  • Track record developing sales managers/directors, not just individual reps.
  • Real estate, proptech, or vertical SaaS experience a strong plus.
  • CRM fluency (Salesforce, HubSpot, or similar).

Nice to Have

  • Existing network/credibility in the real estate industry.
  • Background scaling a company through Series B–D or similar growth inflection.

Salary: $150,000-$200,000/year, depending on experience, plus variable bonus.

Why PLACE

We believe people do their best work when they're trusted, supported, and surrounded by others who are equally driven. Our competitive benefits include PTO as needed, comprehensive insurance coverage, a 401(k) match, stock option grants, and a stock purchase plan. Every team member is an owner, building the "PLACE" they are proud to call "my company."

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