Sales Development Representative (SDR)

What You’ll Bring

Must-have:

• 2–3+ years of experience in SDR, BDR, or outbound sales
• Experience in SaaS, technology, or B2B sales is preferred
• C1+ English, both written and spoken
• Native or fluent Spanish
• Strong communication and discovery skills
• Confidence with cold calling and high-volume outbound activity
• Ability to quickly identify buying intent and qualify prospects
• Resilience and persistence — comfortable with rejection and consistent follow-up
• Experience using CRM systems such as Pipedrive, HubSpot, Salesforce, or similar
• Strong organizational skills and attention to data accuracy
• Proactive and comfortable using AI tools to improve productivity
• Self-motivated and able to work independently in a remote environment
• Availability to work hours aligned with North American Eastern Time (ET)

Projects

ArboStar is a B2B SaaS platform built specifically for businesses in the tree care and arboriculture industry. We help tree care companies streamline their operations, manage their teams, and grow their businesses through one powerful platform. We’re looking for a Sales Development Representative (SDR) to join our growing Sales Development Team and help us expand into Spanish-speaking markets. About the Role As an SDR, you’ll be one of the first points of contact between ArboStar and prospective customers. Your main goal will be to identify and qualify potential customers, engage decision-makers, and book qualified demos for the Sales team.

What You’ll Do

• Prospect and engage potential customers through cold calls, emails, and outbound sequences
• Identify and qualify leads based on ArboStar’s ICP and qualification criteria
• Connect with business owners and key decision-makers in the tree care industry
• Conduct effective discovery conversations to understand prospects’ needs and pain points
• Clearly communicate ArboStar’s value proposition and relevant use cases
• Handle common objections and move qualified prospects toward a demo
• Schedule qualified demos for Account Executives
• Follow up consistently with prospects throughout the sales process
• Maintain accurate lead information and activity in Pipedrive CRM
• Collaborate closely with the Sales team to improve lead quality and conversion
• Use AI tools such as ChatGPT or Claude to improve prospecting, personalization, research, and outreach efficiency
• Continuously improve call and email quality based on feedback and QA results

How Success Will Be MeasuredYour performance will be evaluated based on:

• Demos booked per month
• SQL-to-demo conversion rate
• Show-up rate for booked demos
• Cold call volume and connect rate
• CRM hygiene and data accuracy
• Call and email QA score
• Overall lead quality and contribution to the sales pipeline

What We Offer

• • Fully remote work.
  • Work schedule: 9:00 AM – 5:00 PM (GMT-5)
  • Paid vacation (10 days).
  • An opportunity to significantly influence the direction of the company.
  • Steep learning curve and personal growth opportunities.
  • Access to courses and training.
  • Corporate English language training.
  • Competitive salary.
  • Growth opportunities

Nice to Have

• Experience selling B2B SaaS or vertical SaaS
• Experience with field service software
• Experience selling to the tree care, landscaping, or arboriculture industry
• Experience with sales engagement tools such as Outreach, Salesloft, or similar
• Previous experience conducting outbound campaigns in both English and Spanish
• Experience selling into North American markets